Taylor: Most successful Kickstarter creators use the platform for pre-orders and marketing
Everette Taylor · Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor · May 27, 2026 · at 8:57
Everette Taylor, CEO of Kickstarter, explains how well-resourced businesses utilize Kickstarter as a marketing channel and demand test rather than an emergency funding mechanism.
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“A lot of the most successful people on Kickstarter use it as a pre-order, right? They have the resources and the means to actually create the product. They want to use it. To scale marketing, we have an audience of millions of people that are using the app and the website, and they want to be able to tap into that audience, so that's really, really important to them, to use that as a marketing lever, and also to see if they actually have product market fit with their product, with these, this audience of early adopters.”
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