Kickstarter

“So I asked them for all their social media handles that they wanted to give, and then for all, there were like a thousand backers total. I spent five minutes looking through all their social media, and so I set up this system where I'd just like queue them up,…”

“Right after we kind of hit on Kickstarter, we were only two people at the company. Two full-time people and two interns, and so we had, like, nobody, and all of a sudden we needed to hire people, and we could have spent, you know, three to six months hiring a …”

“Most of those campaigns, even if they do succeed at raising money, usually fail to produce and actually ship their product.”

“Magic Leap raised lots of money and spent just 11 years working on a product, versus Oculus, which raised two million dollars on Kickstarter, shipped a, you know, an early development kit that was not amazing, but they iterated and they got through, and now th…”

“Most people don't know this, but when we launched our Kickstarter campaign, we had already made and sold around 1500 of our first watch.”

“And I emailed everybody who had subscribed to my blog and said, alright, we're launching this Kickstarter, and I'm gonna finish up this book, and the Kickstarter did something like a 120,000 dollars in sales.”