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Zach Smith

Co-Founder and CEO, Funded Today · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveauthorhostinvestor@tweetzachsmith ↗realzachsmith.com ↗

Zach Smith co-founded Funded Today, building it into a marketing and consulting agency that helps raise funds for Kickstarter and Indiegogo campaigns. He also co-hosts The Funded Today Podcast and authored Funded Today: The Ultimate Guide to Crowdfunding.

10statements → 5claims → 0claims resolved → 3.6/5average certainty → 1.5/5average debate potential → ≈4.0/5argument clarity, estimated → 10said about them ↓

5 not checkable as stated how the 5 claims stand · each chip opens the sources

2 predictions · 3 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Zach argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Zach Smith on measured tape to publish a rate. This says nothing about how they speak.

Everything Zach Smith said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Zach Smith: Funded Today charges a 35% commission on crowdfunding campaigns
“Our standard percentage is 35% across the board.”
Zach Smith Feb 8, 2016 ▶ 11:47 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Assertion Not checkable as stated
Smith: Funded Today gets 30% opt-in rates on pre-launch product pages
“We were getting about a 30% opt-in rate, so.”
Zach Smith Feb 8, 2016 ▶ 5:00 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Prediction Not checkable as stated
Smith: Instagram is the next big advertising channel for crowdfunding
“Pinterest is actually starting to take up some effort, and Instagram is the next big thing, in my opinion.”
Zach Smith Feb 8, 2016 ▶ 5:39 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Prediction Not checkable as stated
Zach Smith: Funded Today aims to double revenue to $16M in 2016
“We'd like to double that, and we think it's very realistic.”
Zach Smith Feb 8, 2016 ▶ 15:02 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Assertion Not checkable as stated
Smith: Funded Today pays 10 to 65 cents per click for leads
“Oh, we don't talk too much about our margins and things of how we do it, but I would say on the low ball, at 10 cents a click, on the high ball, 60, 65 cents a click, so.”
Zach Smith Feb 8, 2016 ▶ 4:45 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Disclosure
Funded Today operates on a three-tier model of paid media, press, and networking
“We kind of say we're a three-tiered system where we focus on paid media, landing press, and then we call it cross collaborations or networking, and that's essentially the pre-launch.”
Zach Smith Feb 8, 2016 ▶ 7:58 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Assertion Not checkable as stated
Zach Smith: Funded Today's crowdfunding backer email list exceeds one million
“Oh, it's a million strong or more now.”
Zach Smith Feb 8, 2016 ▶ 14:30 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Disclosure
Zach Smith: Funded Today generated $8 million in 2015 revenue
“About eight million.”
Zach Smith Feb 8, 2016 ▶ 14:58 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Disclosure
Zach Smith: Funded Today runs its entire business on Skype
“We run our entire business on Skype, and I think it's the way we do Skype, I could give an entire training on how efficient we are on Skype.”
Zach Smith Feb 8, 2016 ▶ 21:12 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Disclosure
Zach Smith: Funded Today operates as a completely remote company
“We built our company kind of like 39 signals where we're all completely remote.”
Zach Smith Feb 8, 2016 ▶ 14:43 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today

The other half of the tape: Zach Smith's own voice is left out of every number here. Other people bring the name up 8 times in 2 episodes on Top Founders. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Joseph May 6Nathan Latka 2

Statements about Zach Smith, by other people (2)

Assertion Not checkable as stated
Latka: Creators manufacture desperate situations to sell products with authentic stories
“People, if they have a hit product, will go put themselves in a desperate situation, allow the product to be the hero so they can live the story, which enables them to tell it more accurately and sell more.”
Nathan Latka Feb 8, 2016 ▶ 18:25 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Assertion Supported
Nathan Latka: Funded Today has raised over $40M across 300+ crowdfunding campaigns
“His name is Zach Smith, and he is the co-founder and CEO of Funded Today, the world's leading crowdfunding agency, having raised over forty million dollars and counting for over 300 campaigns on Kickstarter and Indiegogo.”
Nathan Latka Feb 8, 2016 ▶ 1:06 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today

Every mention by year

tap a year for its mentions
00316120162017episodesmentions
01120162017episodes it came up in
0030.56120162017episodesmentions per episode
2017 6 mentions in 1 episode
2016 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Feb 8, 2016 13m
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