Smith: Funded Today pays 10 to 65 cents per click for leads
Zach Smith · People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today · Feb 8, 2016 · at 4:45
Zach Smith, CEO of crowdfunding agency Funded Today, breaks down the unit economics and cost per click of acquiring email leads for unlaunched products.
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“Oh, we don't talk too much about our margins and things of how we do it, but I would say on the low ball, at 10 cents a click, on the high ball, 60, 65 cents a click, so.”
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Zach Smith: Funded Today charges a 35% commission on crowdfunding campaigns
“Our standard percentage is 35% across the board.”
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“We were getting about a 30% opt-in rate, so.”
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“Pinterest is actually starting to take up some effort, and Instagram is the next big thing, in my opinion.”
Zach Smith: Funded Today aims to double revenue to $16M in 2016
“We'd like to double that, and we think it's very realistic.”