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cost per click

also referred to as: cpc

3 statements across 3 episodes · 1 bullish · 0 bearish · 3 people on the record · first statement Feb 8, 2016 by Zach Smith · across every show →

Everything said about cost per click, oldest first

Feb 8, 2016
Assertion Not checkable as stated
Smith: Funded Today pays 10 to 65 cents per click for leads
“Oh, we don't talk too much about our margins and things of how we do it, but I would say on the low ball, at 10 cents a click, on the high ball, 60, 65 cents a click, so.”
Zach Smith Feb 8, 2016 ▶ 4:45 People Hire Him Behind The Scenes to Launch Their Crowdfunding Campaigns, $40m Raised with Zach Smith of Funded Today
Jun 27, 2019
Insight
Kamleitner: Software companies cannot rely exclusively on paid ads for sustainable growth
“Paid paid acquisition through adverts also, also at some point hits the ceiling. And we are seeing, like you said, the space is competitive. So, so it will not be it will not work to grow only from cost per click forever.”
Michael Kamleitner Jun 27, 2019 ▶ 14:26 1433 Can You Run 2 $1.5m ARR Companies At Same Time?
Jun 9, 2020 positive
Insight
Strazzulla: CPC models scale and track ROI better for B2B demand gen
“And I just realized that the CPC is like the thing that scales and the thing that is really easy to track from an ROI perspective for these demand gen teams that just look at You know, we're paying X per MQL per SQL per, you know, dollar of new ACP.”
Phil Strazzulla Jun 9, 2020 ▶ 8:06 "Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR "
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