Cost Per Click
topic on 4 shows · 7 statements across 6 episodes
the Y Combinator Startup Podcast 
Top Founders 
the a16z Podcast 
20VC
7 statements about Cost Per Click, every show
Li: Chinese open-source AI models cannot freely discuss the CPC or history
“I use a lot of like Chinese open source models too. Like you still cannot let them, you know, just go freely talk about CPC and all the history there because you know, what happens in China.”
Srinivas: Google avoided transactions because CPA margins trail CPCs
“CPAs have historically been way lower margins than CPCs, which is why Google never became a transaction platform.”
Joost de Valk: Series B companies should shift 10% of CPC budget to SEO
“So if you're already doing CPC, I take 10% of your CPC budget and allocate it to SEO.”
Joost de Valk: Google made tracking non-CPC marketing channels impossible
“Measuring the success of SEO is hard, because Google has very, very, very success, successfully, and I'm going to get shit for this Google has very successfully made it impossible for people to track the effect of anything but CPC.”
Strazzulla: CPC models scale and track ROI better for B2B demand gen
“And I just realized that the CPC is like the thing that scales and the thing that is really easy to track from an ROI perspective for these demand gen teams that just look at You know, we're paying X per MQL per SQL per, you know, dollar of new ACP.”
Kamleitner: Software companies cannot rely exclusively on paid ads for sustainable growth
“Paid paid acquisition through adverts also, also at some point hits the ceiling. And we are seeing, like you said, the space is competitive. So, so it will not be it will not work to grow only from cost per click forever.”