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cost per click

also referred to as: cpc

2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Apr 12, 2023 by Joost de Valk · across every show →

Everything said about cost per click, oldest first

Apr 12, 2023 negative
Opinion
Joost de Valk: Google made tracking non-CPC marketing channels impossible
“Measuring the success of SEO is hard, because Google has very, very, very success, successfully, and I'm going to get shit for this Google has very successfully made it impossible for people to track the effect of anything but CPC.”
Joost de Valk Apr 12, 2023 ▶ 35:05 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023
Insight
Joost de Valk: Series B companies should shift 10% of CPC budget to SEO
“So if you're already doing CPC, I take 10% of your CPC budget and allocate it to SEO.”
Joost de Valk Apr 12, 2023 ▶ 34:32 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
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