Opinion
Strazzulla: VC and Google offer higher expected value than founding unicorns
“I think the expected value, probably the highest expected value is working in venture. Then it's probably working at Google. And then it's probably starting a venture back to business that has the potential for a unicorn outcome.”
Opinion
Strazzulla: Raising venture capital makes no sense for 99.99% of businesses
“And I think it's the right path also for 99.99% of businesses. There is like the basis point of businesses where it makes so much sense. You've got a huge market. You can have a high return on capital into sales and marketing, et cetera. But for most businesse…”
Insight
Strazzulla: Vendor-incentivized reviews ruin B2B software buying processes
“And the reality of how that happens is that the head of marketing and all these different vendors pays their customers to leave reviews when they have a positive interaction with their software, which they should do, right? It's like totally aligned with their…”
Insight
Phil Strazzulla: Ignoring short-term revenue metrics improves founder focus and mental health
“Chris is like an amazingly smart guy and he's like a very sophisticated operator. He doesn't know for a reason. And that's because like he's focused on building a brand and an amazing product. And I think coming from the VC world, it's hard to let go of that s…”
Assertion Supported
Strazzulla: First 200 ATS vendors on Capterra hold 4+ star ratings
“Last week I was on Capterra and I looked at the applicant tracking system page. The first 200 vendors have a four star and above rating.”
Insight
Strazzulla: CPC models scale and track ROI better for B2B demand gen
“And I just realized that the CPC is like the thing that scales and the thing that is really easy to track from an ROI perspective for these demand gen teams that just look at You know, we're paying X per MQL per SQL per, you know, dollar of new ACP.”
Assertion Not checkable as stated
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Insight
Phil Strazzulla: B2B software buyers convert in two-week windows every five years
“You need to get somebody right at the moment where they have super high intent and that there's only like a two week window for a given piece of software. So let's say like I'm the head of HR and I buy a new ATS every five years. There's two weeks in that five…”
Assertion Supported
Phil Strazzulla claims his platform outranks G2 on shared target search queries
“I am actually beating them on lots of relevant queries, and they are targeting the same exact queries.”
Assertion Not checkable as stated
Phil Strazzulla claims negative 30 to 40 percent annualized net revenue churn
“If I were to guess probably, you know, annualized, it's probably like a -30 or 40% net revenue churn.”
Disclosure
Strazzulla: Select Software Reviews is bootstrapped with no plans to raise
“It's totally bootstrapped. No intention to raise money. I've, you know, got some cash that I've made from investing as well as doing some advisory work. And so I'm using that to fund the business and I guess my lifestyle.”
Opinion
Phil Strazzulla: Most HR teams are ill-equipped to purchase software
“Most HR teams are not super well equipped to buy software.”
Insight
Strazzulla: Few domain experts can write and explain concepts clearly
“There's very few people that have domain expertise that can write, that can explain things.”
Disclosure
Strazzulla: Select Software Reviews has about 24 paying customers
“Now we've got about two dozen.”
Disclosure
Strazzulla: Select Software Reviews customers pay around $500 monthly
“It's about 500 bucks a month.”
Disclosure
Phil Strazzulla runs his G2 competitor leanly with automation and contractors
“So I'm a full stack engineer as well. It's essentially me plus a ragtag crew of contractors that are helping out with various things that I've sort of like Automated for a better for lack of a better way to put it.”
