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Joseph May

Founder, May Law Group, LLC · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderoperatorexecutiveothermaylawgrp.com ↗

Joseph May is an attorney and entrepreneur best known for founding The Breton Company, where he raised over $240,000 on Kickstarter. Before returning to corporate legal practice at May Law Group, he served as Director of Operations at baby goods company Freshly Picked.

7statements → 6claims → 1claims resolved → 3.86/5average certainty → 1.29/5average debate potential → ≈4.5/5argument clarity, estimated → 3said about them ↓

1 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 1 is resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Joseph argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
May: Breton raised $280,000 across Kickstarter and Indiegogo campaigns
“So just on Kickstarter, we did 240,000. If you count our Indiegogo campaign, we got to about two 80.”
Joseph May Jun 12, 2017 ▶ 3:45 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Joseph May on measured tape to publish a rate. This says nothing about how they speak.

Everything Joseph May said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
May: Pivoting manufacturing to Asia unlocked $220,000 in Kickstarter funding
“And we, about a weekend, we changed the price of our campaign and said, okay, it's no longer made in the U S it's going to be made In Asia. And this is a new price point. And we kind of reset my campaign about seven days in and we're able to raise another 220,…”
Joseph May Jun 12, 2017 ▶ 6:53 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
May: Breton sources leather from Dior and Montblanc's Italian tannery
“We get our leather from Italy from this really nice tannery who does like all the leather for like Christian Dior and Mont Blanc, all these really expensive companies.”
Joseph May Jun 12, 2017 ▶ 8:58 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
May: Breton generated about $400,000 in revenue in 2016
“So we did about four, oh, I had about 400,000 in revenue.”
Joseph May Jun 12, 2017 ▶ 7:47 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
May: Breton's modern briefcase costs about $65 to produce
“So we're, we come at about 65 dollars to produce.”
Joseph May Jun 12, 2017 ▶ 8:54 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Supported
May: Breton raised $280,000 across Kickstarter and Indiegogo campaigns
“So just on Kickstarter, we did 240,000. If you count our Indiegogo campaign, we got to about two 80.”
Joseph May Jun 12, 2017 ▶ 3:45 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
May: Single June & January post drove 15 Breton sales within an hour
“She posted and we sold 17 like within an hour. So I know that we can kind of correlate. Well, at least like maybe one or two word didn't come from her, but you know, like seven, we could tie at least 15 to her.”
Joseph May Jun 12, 2017 ▶ 10:52 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
Women represent 50% of Breton buyers despite male-dominated end users
“I think well, people who use it, I think more men than women use it, but I think we're about 50, 50 for women buying it because they're buying it. They're buying it. Yeah. For gifts or buying it for others.”
Joseph May Jun 12, 2017 ▶ 17:25 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May

The other half of the tape: Joseph May's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021312017episodesmentions
0112017episodes it came up in
001.50.5312017episodesmentions per episode
2017 3 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May Jun 12, 2017 11m
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