Assertion certainty 4/5 debate potential 1/5

May: Breton's modern briefcase costs about $65 to produce

Joseph May · 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May · Jun 12, 2017 · at 8:54

Joseph May, founder of Breton, discusses the manufacturing unit economics for Breton's flagship $199 bag with Nathan Latka.

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“So we're, we come at about 65 dollars to produce.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Joseph May

Disclosure
May: Pivoting manufacturing to Asia unlocked $220,000 in Kickstarter funding
“And we, about a weekend, we changed the price of our campaign and said, okay, it's no longer made in the U S it's going to be made In Asia. And this is a new price point. And we kind of reset my campaign about seven days in and we're able to raise another 220,…”
Joseph May Jun 12, 2017 ▶ 6:53 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
May: Breton sources leather from Dior and Montblanc's Italian tannery
“We get our leather from Italy from this really nice tannery who does like all the leather for like Christian Dior and Mont Blanc, all these really expensive companies.”
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Assertion Not checkable as stated
May: Breton generated about $400,000 in revenue in 2016
“So we did about four, oh, I had about 400,000 in revenue.”
Joseph May Jun 12, 2017 ▶ 7:47 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Supported
May: Breton raised $280,000 across Kickstarter and Indiegogo campaigns
“So just on Kickstarter, we did 240,000. If you count our Indiegogo campaign, we got to about two 80.”
Joseph May Jun 12, 2017 ▶ 3:45 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
May: Single June & January post drove 15 Breton sales within an hour
“She posted and we sold 17 like within an hour. So I know that we can kind of correlate. Well, at least like maybe one or two word didn't come from her, but you know, like seven, we could tie at least 15 to her.”
Joseph May Jun 12, 2017 ▶ 10:52 688: W/ 4 Kids, He Quit Job to Launch Leather Briefcase Company Breton with CEO Joseph May
Assertion Not checkable as stated
Women represent 50% of Breton buyers despite male-dominated end users
“I think well, people who use it, I think more men than women use it, but I think we're about 50, 50 for women buying it because they're buying it. They're buying it. Yeah. For gifts or buying it for others.”
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