McCormick: Writing about Stripe drives more employee shares than Facebook
Packy McCormick · Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs · Jan 8, 2021 · at 8:10
Packy McCormick explains his content strategy and viral distribution dynamics for business newsletters.
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“Like I wrote about Stripe and then everybody at Stripe reads the piece where you write about, you know, X, Y, Z company that's big enough that it can have an impact. But small enough that they're not being written about every day. Like, you know, people within Facebook weren't sharing my Facebook post, most likely nearly as much as somebody at a Stripe or a Shopify or something else would share if I wrote about their company.”
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