Packy McCormick

Founder & Writer, Not Boring · 1 appearance on the record.

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authorinvestorfounderexecutive@packyM ↗LinkedIn ↗notboring.co ↗

Packy McCormick is the founder and writer of Not Boring, a business and technology newsletter. He also manages Not Boring Capital, an early-stage venture fund investing in tech companies.

12statements → 4claims → 1claims resolved → 3.58/5average certainty → 1.5/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 2 insights · 6 disclosures · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Packy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Prediction Held up

McCormick: Substack will not build an ad network anytime soon

“I don't think they're going to be building an ad network anytime soon, which is fine by me”

Packy McCormick Jan 8, 2021 ▶ 10:13 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Packy McCormick on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Packy McCormick said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

McCormick: Free newsletters grow faster and drive more serendipity than paid models

“And I want to keep it kind of free and open. I think it grows better. More people can read it. It creates more serendipity. Like there's just a lot of good things that come if I'm, you know, kind of willing to trade off the security of a paid subscription.”

Packy McCormick Jan 8, 2021 ▶ 4:20 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Disclosure

McCormick: Not Boring charges $10,000 for sponsored deep-dive essays

“Yeah, 10 grand in January and kind of it scales, scales linearly with the audience is how I'm thinking about it now.”

Packy McCormick Jan 8, 2021 ▶ 12:09 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Insight

McCormick: Writing about Stripe drives more employee shares than Facebook

“Like I wrote about Stripe and then everybody at Stripe reads the piece where you write about, you know, X, Y, Z company that's big enough that it can have an impact. But small enough that they're not being written about every day. Like, you know, people within…”

Packy McCormick Jan 8, 2021 ▶ 8:10 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Prediction Held up

McCormick: Substack will not build an ad network anytime soon

“I don't think they're going to be building an ad network anytime soon, which is fine by me”

Packy McCormick Jan 8, 2021 ▶ 10:13 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Assertion Not checkable as stated

McCormick: Not Boring Monday posts surpass 50,000 views on 26k subscribers

“Like, you know, the 26,000 person list, the past few posts have gotten 50,000 plus views just the past few Mondays, because they just kind of take off a little bit at this point, which is great.”

Packy McCormick Jan 8, 2021 ▶ 12:37 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Disclosure

McCormick: Works 60 to 70 hours weekly and avoids hiring for freedom

“Freedom, and, you know, maybe at some point it stagnates, and I, the revenue doesn't keep going up, and the audience size doesn't keep going up, but the fact that I get to do, like, do this on my own schedule, and it's 60, 70 hours a week, it's a ton of work, …”

Packy McCormick Jan 8, 2021 ▶ 17:48 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Assertion Not checkable as stated

McCormick: Not Boring grew from 500 to over 25,400 subscribers in eight months

“Yeah, it's wild. I had 500 in April and that many now.”

Packy McCormick Jan 8, 2021 ▶ 4:58 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Assertion Not checkable as stated

McCormick: Product Hunt launch added 2,000 Not Boring subscribers in days

“Got to number two, and I think in a couple of days that drove 2000 new subscribers.”

Packy McCormick Jan 8, 2021 ▶ 5:33 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Disclosure

McCormick: Not Boring charges $4,000 for Monday ad placements

“I think in January the rates are going to be about 4000 for a Monday and 2500 for a Thursday.”

Packy McCormick Jan 8, 2021 ▶ 12:24 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Disclosure

McCormick: Not Boring generated $50,000 in first three months of monetization

“I've been monetizing since Call it late August, early September. So we kind of, it'll be three months of monetization, and I would imagine it somewhere around 50,000 or so, so it's a good run rate.”

Packy McCormick Jan 8, 2021 ▶ 15:57 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Disclosure

McCormick: Not Boring investment syndicate has about 500 limited partners

“There's about 500 LPs in the syndicate.”

Packy McCormick Jan 8, 2021 ▶ 16:23 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Disclosure

McCormick: Syndicate deal sizes grew from $100,000 to over $200,000

“About a 100,000 each, a little bit more. Now it's 200 and that's two up to 50.”

Packy McCormick Jan 8, 2021 ▶ 17:15 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs

Appearances (1)

Episode	Date	Speaking time
Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs	Jan 8, 2021	10m

Packy McCormick

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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