Insight
Omnisend CEO Rytis Lauris: Content SEO fails unless you buy backlinks
“You could be a good writer, but if you don't buy backlinks, if you don't buy referring other domains, it will not work.”
Insight
Omnisend CEO warns against buying cheap backlinks to avoid Google penalties
“Shall you buy backlinks? Yes. Shall you buy from the low authority website? Please don't do that because Google recognized it and then you can be penalized, yeah? So if there is something for cheap in the market, usually there is a trap.”
Insight
Omnisend CEO: AI models will not recommend brands lacking general awareness
“But, you know, now I believe that in the world of AI, general brand awareness will become more important. It's the same as, like, human brain, yeah? If artificial brain will not see you as a market player, they will never recommend you.”
Assertion Not checkable as stated
Lauris: Omnisend wins 80% of competitive sales cases against Mailchimp
“Mailchimp, which is our direct competitor as well, but if we compete against Mailchimp, in 80% of cases we win against them, because we know that we drive way better value for those who sell online.”
Insight
Omnisend CEO Rytis Lauris argues SEO relies on math, not creativity
“And SEO is the math. It's not much creativity there. There is a lot of calculations. There is a lot of analysis, keyword analysis, competition analysis, and then very, very pure calculation.”
Disclosure
Omnisend CEO: Google penalized our experimental fully AI-written website to zero
“We had one experimental branch of website, which was a full AI written. It just got down to zero. No results at all. Like, penalized to zero.”
Insight
Lauris: SEO Is a Repetitive Factory Rather than an Art
“In our philosophy, SEO is not an art. If, like, you would compare, if it's more a factory, or art studio, it's more a factory. So there are just a lot of repetitive processes, which sometimes could be quite boring, but you just have to do that. You have to out…”
Insight
Lauris: One-to-one link exchanges are dumb compared to circular link networks
“It's really dumb to do, like, one-on-one the same week or the same day, link exchange, but you build networks, and then you build circles that, you know, I give backlink to you give backlink to someone else, you give a little this, and we do it in circles.”
Assertion Not checkable as stated
Omnisend CEO Rytis Lauris says the bootstrapped company reached $50M ARR
“Ok, so yeah, fifty million AR, co-founder and CEO.”
Prediction Not checkable as stated
Omnisend CEO: AI tools like ChatGPT will make SEO attribution harder
“Being able to set to attribute SEO effort will be more challenging, just because if someone search on ChatGPT or Gemini and then enters your direct link into your browser it's very hard to Attribute.”
Assertion Not checkable as stated
Omnisend reaches $50M ARR as a fully bootstrapped company
“So Omnisend is fifty million ARR organization. We are fully bootstrapped.”
Assertion Partly supported
Omnisend is the number two Shopify marketing platform, 10x smaller than Klaviyo
“So actually, our direct competitor, number one, is Klaviyo. Yes, they are bigger than us. They are like, 10, 11 times bigger than us. They are very big in Shopify ecosystem. We're number two. You know, 10 times smaller, but still number two in the Shopify ecos…”
Disclosure
Lauris: Omnisend Never Hired an Agency for SEO
“So we never hired an agency but we have a lot of pools of freelancers and others who help us with backlinks, with content writing, et cetera, but we pay basically per results.”
Assertion Not publicly verifiable
Lauris: Omnisend built 200,000 backlinks from a small number of content pieces
“So basically for initial three years, we were mainly focusing on publishing very few content pieces, but seeding them and building a backlinks profile up to 200,000 unique backlinks that refer to our domain now.”
Disclosure
Omnisend treats every single website page as an SEO page
“Every page on our website is an SEO page. There can't be like, you know, SEO pages and other pages. Every page, every landing page, every product page, every block, Boast is an SEO page. So our SEO team writes, writes a brief for any page on Omnisend, and anyo…”
Assertion Not checkable as stated
Omnisend experiences roughly 7% monthly logo churn
“It's around seven percent monthly.”
Assertion Not checkable as stated
Omnisend CEO: Email marketing software CPCs hit $60 during peak season
“So keyword difficulty goes as high as 97, and PPC value for click, not for sign-up, not for paying customer, but just for one single click goes up to 60 bucks. Yeah, so, ok, on high seasons, on low seasons, around 40, 30 bucks for one single click.”
Disclosure
Omnisend scaled to $50M ARR with an in-house SEO team of five
“The team, SEO team is very small. Even today, there are only five people, and at the same time, we have a pool of partners, so freelance, mainly freelancers are very small agencies that do write content for us, and then do generate backlinks For us.”
Assertion Not checkable as stated
Lauris: Omnisend's revenue grew 44% year-over-year in 2023
“And still last year we grew by 44% year over a year.”
Assertion Not checkable as stated
Lauris: SEO drives 10% to 15% of Omnisend's new quarterly revenue
“SEO is a part important part for new revenue driving, and so now it's quite of a quarter of rise, but it drives us, like, 10 to 15% of all new revenue that is coming to Omnisend every quarter”
Assertion Not checkable as stated
Lauris: Omnisend's monthly organic visits grew to 120,000 since 2019
“We started doing SEO in 2019, so not so far way ago, And you see that was kind of like zero traffic, zero organic traffic, now it's 120,000, ah, organic visits every month.”
Assertion Not checkable as stated
Lauris: Omnisend's SEO Team Was Only Three People for Five Years
“Up until today, ok, now it's already five people, but we added two more people just this month, so we have a new vision, a new ambition, so, like, in the past five years, the team of SEO was three people only, and that's the team that accomplished those result…”
Assertion Not publicly verifiable
Lauris: Omnisend Grew Domain Authority to 88 Across 14,400 Referring Websites
“Currently we do have almost 200,000 links that refer to omniscient domain. Our main website, our blog it comes from 14.4 thousand unique websites, including like PayPal, Hubspot, Mailchimp is even quoting us. Google in the articles is quoting us. I mean, those…”
Assertion Partly supported
Omnisend earned free backlinks from Google and PayPal via statistics reports
“What really worked the best for us, and those what I mentioned, Google, HubSpot, PayPal, not talking about major media outlets, mentioned Omnis and Dame, just completely for free.”
