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Rytis Lauris is the co-founder and CEO of Omnisend, discussing customer acquisition channels.
0:00 / 0:11exact quote · 11.2s
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“SEO is a part important part for new revenue driving, and so now it's quite of a quarter of rise, but it drives us, like, 10 to 15% of all new revenue that is coming to Omnisend every quarter”
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Insight
Omnisend CEO Rytis Lauris: Content SEO fails unless you buy backlinks
“You could be a good writer, but if you don't buy backlinks, if you don't buy referring other domains, it will not work.”
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Omnisend CEO warns against buying cheap backlinks to avoid Google penalties
“Shall you buy backlinks? Yes. Shall you buy from the low authority website? Please don't do that because Google recognized it and then you can be penalized, yeah? So if there is something for cheap in the market, usually there is a trap.”
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Insight
Omnisend CEO: AI models will not recommend brands lacking general awareness
“But, you know, now I believe that in the world of AI, general brand awareness will become more important. It's the same as, like, human brain, yeah? If artificial brain will not see you as a market player, they will never recommend you.”
Rytis LaurisOct 15, 2024▶ 20:21Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris
AssertionNot checkable as stated
Lauris: Omnisend wins 80% of competitive sales cases against Mailchimp
“Mailchimp, which is our direct competitor as well, but if we compete against Mailchimp, in 80% of cases we win against them, because we know that we drive way better value for those who sell online.”
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Insight
Omnisend CEO Rytis Lauris argues SEO relies on math, not creativity
“And SEO is the math. It's not much creativity there. There is a lot of calculations. There is a lot of analysis, keyword analysis, competition analysis, and then very, very pure calculation.”
Rytis LaurisOct 15, 2024▶ 5:29Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris
Disclosure
Omnisend CEO: Google penalized our experimental fully AI-written website to zero
“We had one experimental branch of website, which was a full AI written. It just got down to zero. No results at all. Like, penalized to zero.”
Rytis LaurisOct 15, 2024▶ 19:02Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris
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