search engine optimization
also referred to as: seo
56 statements across 49 episodes · 31 bullish · 3 bearish · 46 people on the record · first statement Sep 26, 2016 by Gavin Zuchlinski · across every show →
Everything said about search engine optimization, oldest first
Sep 26, 2016 positive
Sep 29, 2016 positive
Nov 1, 2016 bullish
Nov 30, 2016
Feb 4, 2017 neutral
Mar 10, 2017 bullish
Klipfolio will focus marketing spend on SEO rather than paid advertising
“And then from the marketing side, we're actually not going to be pouring a lot of money into paid advertising. We're actually going to put a lot of effort into the content strategy, and we've had tons and tons of luck, and we know other small and mid-sized Foc…”
Apr 12, 2017 positive
Mader: Businesses Must Assign Fully Loaded CAC to SEO Content Campaigns
“Very often people say, is there, you can only assign CAC to something on which you're spending money, like an advertising campaign, but you should also do the same thing on your SEO campaigns. Who's actually writing the content.”
Mar 27, 2018 positive
Hartert: JotForm customer growth is driven by problem-focused SEO
“So what we found is by dressing specific challenges that companies face and using that as our foundation on the SEO, that's where we're finding the growth is coming from because people have a particular problem that they're trying to solve and they pop it up a…”
Apr 2, 2018 neutral
Cirrus Insight cuts back conference marketing to focus on paid spend and SEO
“Historically, we've done a ton of conferences, so lots of traveling, lots of pressing the flesh, meeting folks on the conference floor, which has been great. I think toward the end of last year, we started to do less of that. There seemed to be diminishing ret…”
Aug 19, 2018
Dec 31, 2018
Feb 16, 2019
Real estate portals need public data to index 110M+ properties for SEO
“To keep your brand around and keep it relevant. You have to have really good SEO and being able to index What would be five million properties versus a hundred and, you know, ten, hundred and twenty million properties. You have to have good public record data …”
Mar 6, 2019 positive
May 29, 2019 positive
Jun 3, 2019
Sep 12, 2019 bullish
Dec 4, 2019
Dec 23, 2019 positive
May 29, 2020 neutral
Jul 21, 2020 positive
Aug 4, 2020 positive
SEO beats social ads for stigmatized automation tools
“If you try to advertise on social media, you get eaten up. These people are in the comments like, this is garbage, like you're a bot, like nobody likes you. But by ranking on SEO, you're just getting the people that are looking for the thing that you're alread…”
Aug 19, 2020 negative
Baird Hall notes audiogram tool SEO fails due to medical keyword overlap
“And I think that's because it's hard for people to articulate what these types of videos are because they're kind of hard to define. Audiogram is like the best kind of term that's come up, but The average person doesn't really know what an audiogram is or what…”
Sep 13, 2020 positive
Oct 17, 2020 positive
Nov 4, 2020 bullish
Jan 23, 2021 neutral
Jan 28, 2021 negative
Mar 7, 2021 positive
Jul 6, 2021 positive
Feb 21, 2022 neutral
May 3, 2022
Jun 4, 2022 positive
Jun 28, 2022 positive
Validate keyword intent via paid AdWords before writing organic SEO content
“So, first of all, I would recommend what we did is do AdWords, do paid search, find which keywords you rank for, find the competitiveness of those keywords on paid search, and then translate them over to content writing in organic, in the SEO search.”
Aug 24, 2022 positive
Knowledge Graphs Represent the New Sitemap for Modern SEO
“A knowledge graph is kind of a starting point for your AI strategy, but it's also important for Google because it represents a new sitemap. In terms of, you know, what are the concepts that matter for the business? How do we index them? What is the data, you k…”
Nov 26, 2022 bullish
Jan 22, 2023
Apr 26, 2023 positive
May 12, 2023 positive
May 12, 2023 bullish
Siu: Associate's single SEO webpage generates $1M in annual pure profit
“Key thing is this page drives about a million dollars a year in profit, right? You can call it profit, you can call it a little different than EBITDA, it's pure profit though, ok? So I want to tell you a story around this, and I'll kind of dovetail it into a l…”
Oct 10, 2023 bullish
Volpini: Enriched knowledge graph data forms the foundation of an enterprise AI stack
“Of course, the data that you bring in, it's the first asset, but we have to improve it because otherwise there's no SEO value. But once we improve it, then there is not just SEO value. You have something way more valuable, which is you're going to build your A…”
Oct 18, 2023 neutral
Poyar: PLG companies acquire roughly 40% of users via organic search
“When we look at how PLG companies acquire users it tends to be through organic search and SEO, that represents about 40% of new users, and then product viral loops, right, product invitations that's about 16%, and then you've got paid marketing, partnerships, …”
Jan 2, 2024 positive
May 16, 2024 positive
Jun 13, 2024
Lauris: One-to-one link exchanges are dumb compared to circular link networks
“It's really dumb to do, like, one-on-one the same week or the same day, link exchange, but you build networks, and then you build circles that, you know, I give backlink to you give backlink to someone else, you give a little this, and we do it in circles.”
Jun 13, 2024 positive
Omnisend treats every single website page as an SEO page
“Every page on our website is an SEO page. There can't be like, you know, SEO pages and other pages. Every page, every landing page, every product page, every block, Boast is an SEO page. So our SEO team writes, writes a brief for any page on Omnisend, and anyo…”
Jun 13, 2024 positive
Jun 13, 2024
Lauris: SEO Is a Repetitive Factory Rather than an Art
“In our philosophy, SEO is not an art. If, like, you would compare, if it's more a factory, or art studio, it's more a factory. So there are just a lot of repetitive processes, which sometimes could be quite boring, but you just have to do that. You have to out…”
Jun 13, 2024 positive
Oct 15, 2024
Oct 15, 2024 neutral
Oct 15, 2024 neutral
Nov 7, 2024
Jun 12, 2025 bullish
Rush: Ranking top on Google will solve LLM search visibility long-term
“I think you should bet on one thing that all LLMs will end up searching internet before they produce any results, and they will end up searching internet in a very similar way. So basically, as long, so if you think that Google is the best search on the intern…”
Dec 10, 2025 neutral
Romain Torres: Arcads will focus on enterprise sales and SEO to scale
“I think enterprise sales will be a big one. So I want to focus much more on that. We are just like scratching the surface when it comes to that SEO has been proven to be very important also for people in our space. So we are going to be doing more of that. And…”
Jan 14, 2026