Ronan Percival, founder and CEO of Phorest Salon Software, details the company's inbound SEO footprint and keyword strategy.
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“Yes, we rank number one for 700 different items around salons, so things like yeah, really quickly top Salon signs. I think is an example of one.”
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More from Ronan Percival
Disclosure
Phorest Achieves a 6% Annual Logo Churn Rate
“So we've, Pretty good trend rate for this industry of six percent logo churn per item. Per year.”
Ronan PercivalDec 4, 2019▶ 3:091593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
Disclosure
Phorest Abandoned Freemium Acquisition Due to Low Paid Conversion
“No we experimented with freemium, but it didn't work. A lot of free users and very little number of those converting to paid. So we moved to a paid only model for the last five years.”
Ronan PercivalDec 4, 2019▶ 4:011593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
Disclosure
Phorest Founders and Employees Pledged to Maintain Permanent Majority Control
“The majority of the company is still owned by myself and the employees. So we've kind of made a pledge to each other that we will, we'll always maintain full ownership and full control.”
Ronan PercivalDec 4, 2019▶ 9:521593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
AssertionNot checkable as stated
Susquehanna Growth Equity Operates Evergreen Capital Without Exit Timelines
“So we don't have that in our agreement so that the firm that we took in this year, They're not actually a fund. It's evergreen capital as well, so there's no timeline on when they need a return.”
Ronan PercivalDec 4, 2019▶ 10:151593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
AssertionPartly supported
Shopify and Mindbody Generate 40% to 50% Transactional Revenue
“Shopify, MindBody, all these guys, they're all 40% to 50% transactional at this stage.”
Ronan PercivalDec 4, 2019▶ 12:501593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
Insight
SMBs Resist Long Contracts, Making Transactional Pricing Essential
“I think is where transaction is so important to the real value is that like small businesses don't want to sign up to big contracts, right? So you need to generate revenue through value and that's usually easier to do through transactional basis because they'l…”
Ronan PercivalDec 4, 2019▶ 13:001593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
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