Phorest

14 statements across 1 episodes · 8 bullish · 1 bearish · 1 people on the record · first statement Dec 4, 2019 by Ronan Percival · said 13 times in 1 episodes since 2019 · across every show →

Mentions by year

brought up most by Nathan Latka (13)

mentionsepisodesper episode tap a year for its mentions

2019 13 mentions in 1 episode

1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners Dec 4, 2019 · 13 mentions · from 0:00
every mention in 2019, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about Phorest, oldest first

Dec 4, 2019 positive

Assertion Not checkable as stated

Content Marketing Drives 50% of Phorest's New Salon Acquisitions

“We've probably onboarded 1600 salons, something like that. And half of those come from content. So I've come from our own content channel.”

Ronan Percival Dec 4, 2019 ▶ 5:08 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019

Disclosure

Ronan Percival Founded Phorest After Taking a Salon Front Desk Job

“We actually didn't initially plan on getting into salons, but I ended up getting a job in a salon as a, as someone working the front desk just as a part-time job while I was in between gigs, and that's how I got interested in the industry, so it was it was som…”

Ronan Percival Dec 4, 2019 ▶ 1:21 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 positive

Assertion Not checkable as stated

Susquehanna Growth Equity Operates Evergreen Capital Without Exit Timelines

“So we don't have that in our agreement so that the firm that we took in this year, They're not actually a fund. It's evergreen capital as well, so there's no timeline on when they need a return.”

Ronan Percival Dec 4, 2019 ▶ 10:15 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019

Disclosure

Phorest Generates 65% of Revenue From SaaS, 35% From Transactions

“I would say about 65% is SaaS, 35% is transactional in some way.”

Ronan Percival Dec 4, 2019 ▶ 2:18 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 neutral

Assertion Not checkable as stated

Phorest's Fully-Weighted CAC Is $3,500

“Fully weighted, including onboarding costs and everything like that were 3500 dollars.”

Ronan Percival Dec 4, 2019 ▶ 15:22 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 neutral

Assertion Partly supported

Phorest Raised $20 Million in 2019 After Eight Years Without Fundraising

“So we raised a million in 2011. And then we didn't raise again until this year when we did twenty million.”

Ronan Percival Dec 4, 2019 ▶ 9:19 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019

Assertion Not publicly verifiable

Phorest Ranks Number One for 700 Salon-Related Search Terms

“Yes, we rank number one for 700 different items around salons, so things like yeah, really quickly top Salon signs. I think is an example of one.”

Ronan Percival Dec 4, 2019 ▶ 6:00 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 negative

Disclosure

Phorest Abandoned Freemium Acquisition Due to Low Paid Conversion

“No we experimented with freemium, but it didn't work. A lot of free users and very little number of those converting to paid. So we moved to a paid only model for the last five years.”

Ronan Percival Dec 4, 2019 ▶ 4:01 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 positive

Disclosure

Phorest Founders and Employees Pledged to Maintain Permanent Majority Control

“The majority of the company is still owned by myself and the employees. So we've kind of made a pledge to each other that we will, we'll always maintain full ownership and full control.”

Ronan Percival Dec 4, 2019 ▶ 9:52 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 bullish

Assertion Not checkable as stated

Phorest Pure SaaS MRR Grew 53% Year-Over-Year

“That's up 53%, I think, year and year.”

Ronan Percival Dec 4, 2019 ▶ 14:27 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 bullish

Assertion Supported

Phorest Reached 13 Million Euros in Total Revenue in 2019

“We'll do about thirteen million euro this year. So that's great. Million dollars, sixty million dollars, something like that.”

Ronan Percival Dec 4, 2019 ▶ 11:59 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 positive

Assertion Not checkable as stated

Phorest's CAC Payback Period Is 15 Months

“Yeah, we're 15 months.”

Ronan Percival Dec 4, 2019 ▶ 15:46 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 bullish

Disclosure

Phorest Scaled to 5,000 Paying Salon Customers

“Yeah, that's 5000 paying customers.”

Ronan Percival Dec 4, 2019 ▶ 3:55 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Dec 4, 2019 bullish

Disclosure

Phorest Achieves a 6% Annual Logo Churn Rate

“So we've, Pretty good trend rate for this industry of six percent logo churn per item. Per year.”

Ronan Percival Dec 4, 2019 ▶ 3:09 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Phorest

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