Refersion Acquires Users Exclusively Through SEO and Content, Running Zero Ads
Shibo Zhu · Refersion.com: Bootstrapped SaaS Doing $1.5m in Cash Flow · May 29, 2020 · at 22:44
Refersion co-founder Shibo Zhu describes the bootstrapped company's inbound marketing strategy and customer education tactics.
0:00 / 0:06exact quote · 6.0s
720p mp4 · rendered on demand · StarZero watermark
“No, there's no advertising. It's just SEO and content creation. We invest in content to kind of teach users how to use the software.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Shibo Zhu
Refersion CAC is $20 to $25 With Minimal Marketing Spend
“Well, I think it's about 20, 25 dollars. It's not very high at all. Our marketing spend is only in like, it's only like 200 K, not even.”
Top 10% of Affiliates Generate Over 90% of All Promotional Sales
“And what we found is like, it's an affiliate network promotion programs like this. It's like a 90 10 rule. So like 10% of your network is going to do not over 90% of your promotions. It can be even as high as like maybe one or two, two really big influencers d…”
Bootstrapped Refersion Generated $1.5M to $1.7M in EBITDA for 2019
“So I think we landed, ended, like, 2019 with about, like 1.7 or 1.5 in EBITDA, something like that.”
Refersion Enterprise Plan Demands $249 Minimum Plus 2.5% Take Rate
“If you go into enterprise we actually switch over to percentage models. I think the latest percentage is like two 49, 2.5% of affiliate sales. So it's a two 49 minimum. That's our enterprise plan.”
Refersion Serves 7,000 Merchants With Roughly 5,000 Paying Accounts
“So we work with somewhere between like total all merchants is about 7000. I think about 5000 of, so are all paid accounts.”
Refersion Killed Freemium Because Scanning Every Transaction Spiked Server Costs
“In order for us to do our tracking, how it works is that we need to look through every single order to figure out if this order belongs to an affiliate, right? We have data pieces and this is the data piece here. We make a match. We say, hey, this one is an af…”