Wachs: Search engine marketing does not work for Handwrytten
David Wachs · Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M · Jul 10, 2026 · at 11:00
David Wachs, founder and CEO of Handwrytten, discusses the company's digital marketing channels and customer acquisition strategy with Nathan Latka.
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“Because SEM doesn't work, we've done, we've gone the SEO route.”
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“That whole moat is I think it's what's going to save us because if we were just a software company, I mean, we could be vibe coded in a weekend.”
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“What I can tell you is because we build them internally, it's a fraction of the cost of anybody else out there.”
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“You know, there's been talks about expanding into Europe, but the problem is there's so much opportunity here. I just don't need the distraction of dealing with Europe, you know.”
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“The competitors we run into are Simply Noted, and I'm going to stay above board in what I say about them, and then a company called Letter Labs. Those are the two.”