search engine marketing

also referred to as: sem

6 statements across 6 episodes · 1 bullish · 1 bearish · 6 people on the record · first statement Nov 30, 2016 by Borya (Boris) Shakhnovich · across every show →

Everything said about search engine marketing, oldest first

Nov 30, 2016

Assertion Not checkable as stated

Shakhnovich: PDFfiller manages 60M keywords and 4M monthly visitors

“We run sixty million keywords on top of SEO, SEM, And other digital marketing channels with tens of millions of landing pages that brings about four million people to the website on a monthly basis.”

Borya (Boris) Shakhnovich Nov 30, 2016 ▶ 7:06 EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich

Feb 4, 2017 neutral

Assertion Not checkable as stated

Benson: Word of mouth, SEO, and SEM are Badger Maps' top acquisition channels

“The biggest way they find this is, is through just word of mouth. That's the, we track that as being our, the best way that we find people. Second best is is SEO. Third best is SEM.”

Steve Benson Feb 4, 2017 ▶ 9:39 EP 560: Badger Maps Does $1.2M in 2016, $120k MRR, Looking to 3x with CEO Steven Benson

Sep 30, 2018 positive

Insight

Lamson: Capturing existing demand outperforms creating demand in SMB marketing

“Any time, especially with a small business, you are tapping into existing demand versus creating demand. It's going to be more effective because it's, you're tapping into that mid funnel versus top of funnel.”

Pete Lamson Sep 30, 2018 ▶ 9:32 1163 How Jazz HR Used $6m in New Funds to Add $1m ARR in 3 Months

Jun 3, 2019

Assertion Not checkable as stated

Mathrubootham: Most Freshworks Leads Are Inbound via SEO and SEM

“So we have very little outbound calling but like majority of our leads are inbound and primarily through SEO, SEM”

Girish Mathrubootham Jun 3, 2019 ▶ 18:11 1409 $1.5B Freshworks To IPO: Growing 40% YoY, Passes $100M in ARR, $250M Raised, 150,000 Companies Using

Nov 3, 2021

Disclosure

Issuu spends under a few hundred thousand dollars monthly on SEM

“We spend a little bit on SEM a few, you know, less than a few 100,000 dollars a month on SEM.”

Joe Hyrkin Nov 3, 2021 ▶ 7:39 Issuu Breaks 40k Brands, $30m ARR, Paying to Manage and Distribute Content

Jul 10, 2026 negative

Opinion

Wachs: Search engine marketing does not work for Handwrytten

“Because SEM doesn't work, we've done, we've gone the SEO route.”

David Wachs Jul 10, 2026 ▶ 11:00 Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M

search engine marketing

Everything said about search engine marketing, oldest first

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