Search Engine Marketing

“Because SEM doesn't work, we've done, we've gone the SEO route.”

“So for example, SEO used to be why you could win the market. SEO right now is just something everybody has to do. It is not going to be the reason that you win. Same with SEM.”

“In those moments where you're delegating basically decision making to your agent, it really changes a lot of the mechanics and economics of the internet. SEO, SEM, all these things that have been awesome, optimized towards persuasion of humans, all of a sudden…”

“And soon after that, we raised a hundred million dollar, approximately a hundred million dollar credit facility from a social impact fund called SEM, who were being great partners with us.”

“SEM, right, you want us to be proactive, like I came in first principles, I think it's a complete cartel. So if you really look at how you invest capital into the SEM game, you're just kind of selling your soul to a pretty messy market.”

“There's two hundred fifty billion in search engine marketing spend every year, and so all of that is now totally up for grabs.”

“Social media advertising for the first time ever surpassed search engine or SEM in twenty-twenty-four, roughly two hundred fifty billion each.”

“Western Union is like seven to eight times more expensive than WISE. So they could spend seven to eight times more than us on marketing. And therefore there's no way we would ever be able to compete on those SEM key head terms.”

“And so our customer LTV was always higher and we would always win when we were bidding against those other customers on SEM keywords that were relevant to that category. So it's like, it becomes very hard to compete if you're picking off this kind of like narr…”

“We spend a little bit on SEM a few, you know, less than a few 100,000 dollars a month on SEM.”

“20% of my marketing goes there. 80% should be focused on ABM, which is, don't be just fishing in the ocean.”

“So we have very little outbound calling but like majority of our leads are inbound and primarily through SEO, SEM”

“Any time, especially with a small business, you are tapping into existing demand versus creating demand. It's going to be more effective because it's, you're tapping into that mid funnel versus top of funnel.”

“The biggest way they find this is, is through just word of mouth. That's the, we track that as being our, the best way that we find people. Second best is is SEO. Third best is SEM.”

“We run sixty million keywords on top of SEO, SEM, And other digital marketing channels with tens of millions of landing pages that brings about four million people to the website on a monthly basis.”