search engine marketing
also referred to as: sem
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 9, 2022 by Dan Hockenmaier · across every show →
Everything said about search engine marketing, oldest first
Oct 9, 2022
Hockenmaier: Horizontal platforms beat vertical rivals on SEM via higher LTV
“And so our customer LTV was always higher and we would always win when we were bidding against those other customers on SEM keywords that were relevant to that category. So it's like, it becomes very hard to compete if you're picking off this kind of like narr…”