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search engine marketing

also referred to as: sem

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Aug 22, 2021 by Vidya Peters · across every show →

Everything said about search engine marketing, oldest first

Aug 22, 2021 positive
Insight
Allocate 80% of Marketing Resources to ABM and 20% to SEM/SEO
“20% of my marketing goes there. 80% should be focused on ABM, which is, don't be just fishing in the ocean.”
Vidya Peters Aug 22, 2021 ▶ 41:17 Secrets to Aligning Marketing and Revenue Strategies with Marqeta's CMO Vidya Peters
Jun 5, 2026 bearish
Insight
SEO and SEM Are No Longer Market-Winning Competitive Differentiators
“So for example, SEO used to be why you could win the market. SEO right now is just something everybody has to do. It is not going to be the reason that you win. Same with SEM.”
Elena Verna Jun 5, 2026 ▶ 33:28 Feature Differentiation Is Dead. Here's What Actually Wins Now with Lovable's Elena Verna
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