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search engine marketing

also referred to as: sem

2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Jul 26, 2024 by Nilan Peiris · across every show →

Everything said about search engine marketing, oldest first

Jul 26, 2024 negative
Assertion Partly supported
Western Union's high margins allow them to outspend Wise on search marketing
“Western Union is like seven to eight times more expensive than WISE. So they could spend seven to eight times more than us on marketing. And therefore there's no way we would ever be able to compete on those SEM key head terms.”
Nilan Peiris Jul 26, 2024 ▶ 16:38 Nilan Peiris: What Growth Hacks Worked and What Did Not, from Wise CPO | E1182 · 20VC with Harry Stebbings
Apr 4, 2025 bearish
Opinion
Mukherjee: SEM is a complete cartel and a messy market
“SEM, right, you want us to be proactive, like I came in first principles, I think it's a complete cartel. So if you really look at how you invest capital into the SEM game, you're just kind of selling your soul to a pretty messy market.”
Ishan Mukherjee Apr 4, 2025 ▶ 11:37 20Sales: How the Best Sales Teams Use AI to Win Enterprise Deals | Sales Teams Will Be Dramatically Smaller | How to Ramps Sales Reps Way Faster | Why Unpaid Design Partners are BS | Why this Generation of Sales is Soft with Ishan Mukherjee @ Rox
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