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Allan Wille

Co-founder & CEO, Klipfolio · 3 appearances on the record.

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founderexecutiveinvestorLinkedIn ↗klipfolio.com ↗

Allan Wille co-founded Klipfolio in 2001, navigating its pivot from a free desktop widget application into a global cloud dashboard and business analytics SaaS platform. Prior to Klipfolio, he co-founded internet device software firm Espial, which was publicly traded on the Toronto Stock Exchange.

38statements → 21claims → 3claims resolved → 100%fully supported → 3.84/5average certainty → 1.32/5average debate potential → ≈4.5/5argument clarity, estimated → 98said about them ↓

3 supported 0 partly supported 0 contradicted 18 not checkable as stated how the 21 claims stand · each chip opens the sources

1 prediction · 20 assertions · 2 opinions · 4 insights · 11 disclosures · every statement was checked. The prediction and assertions are the 21 claims: statements the public record can support or contradict. 3 are resolved, and 18 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Allan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Wille: Klipfolio raised a $12M Series B funding round
“So in fall, we went out to market and we came home with a twelve million dollar series B raise.”
Allan Wille Mar 10, 2017 ▶ 3:15 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Allan Wille on measured tape to publish a rate. This says nothing about how they speak.

Everything Allan Wille said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Competitor Dasharoo failed because it lacked metric customization depth
“DashRu, along with a couple of other folks, are what we would consider widget engines. So there's not a lot of depth to those kind of offerings. You know, with Clifolio, with our offering, you can actually calculate and mash together your own metrics. And I th…”
Allan Wille Dec 12, 2016 ▶ 11:49 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille
Assertion Not checkable as stated
Wille: Klipfolio generates close to $600K in monthly recurring revenue
“Oh, we're doing about in between five and six. Probably close to six right now.”
Allan Wille Jul 4, 2017 ▶ 10:36 710: How This SaaS Company is Using $20 Million to Scale
Insight
Wille: Founders should avoid excessive valuation multiples they cannot grow into
“So a bigger valuation multiple is not always what you want. I'm always a big, big fan of it's gotta be fair for both parties. And that includes the terms as well as the valuation multiple, you know, but you have to be able to grow into that and, you know, the …”
Allan Wille Jul 4, 2017 ▶ 11:49 710: How This SaaS Company is Using $20 Million to Scale
Insight
Wille: Paid advertising accelerates growth but lowers conversion and raises churn
“As soon as you start pushing on the gas and you start advertising, you get a slightly different mix. Now it's still important and it's important from a growth point of view, but you have to acknowledge that one of the outcomes, one of the negative side effects…”
Allan Wille Jul 4, 2017 ▶ 15:12 710: How This SaaS Company is Using $20 Million to Scale
Assertion Supported
Wille: Klipfolio raised a $12M Series B funding round
“So in fall, we went out to market and we came home with a twelve million dollar series B raise.”
Allan Wille Mar 10, 2017 ▶ 3:15 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille
Disclosure
Klipfolio will focus marketing spend on SEO rather than paid advertising
“And then from the marketing side, we're actually not going to be pouring a lot of money into paid advertising. We're actually going to put a lot of effort into the content strategy, and we've had tons and tons of luck, and we know other small and mid-sized Foc…”
Allan Wille Mar 10, 2017 ▶ 9:07 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille
Disclosure
Klipfolio's initial insider Series B offer was a 5x ARR multiple
“So, so the lowball was, I think it was somewhere in the neighborhood of four to five, I think it was closer to five, five times ARR multiple.”
Allan Wille Mar 10, 2017 ▶ 13:47 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille
Disclosure
Klipfolio secured a rare two-year expiring anti-dilution clause in its Series B
“The other thing that was super cool and they did the same thing, and this is pretty rare, but again, it sort of speaks to the trust and the type of investors there was an anti-dilution clause that expires after two years.”
Allan Wille Mar 10, 2017 ▶ 17:14 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille
Disclosure
Klipfolio plans to raise capital rather than seek an acquisition
“I think it's definitely it's definitely the first one.”
Allan Wille Dec 12, 2016 ▶ 8:48 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille
Assertion Not checkable as stated
Founders typically dilute 20-30% in Series A and 15-25% in Series B
“Series A, you're generally, you know, looking at more like 20 to 30%, and if you're looking at a series B, you're anywhere from maybe 15 to 25% at the max.”
Allan Wille Dec 12, 2016 ▶ 10:20 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille
Insight
AI and machine learning startups command 11x to 12x valuation multiples
“If you're in a really, really hot space like AI and machine learning, you can probably get a, 11 to 12 times multiple.”
Allan Wille Dec 12, 2016 ▶ 10:44 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille
Assertion Not checkable as stated
No dominant dashboard leader exists in the SMB market yet
“There is no dashboard right now that is the number one or the leader in the SMB.”
Allan Wille Dec 12, 2016 ▶ 11:18 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille
Opinion
Microsoft Power BI is Klipfolio's most formidable competitor
“I think the other one that is probably doing the most interesting stuff is probably Microsoft's Power BI product. I think they're probably our most formidable or most close competitor.”
Allan Wille Dec 12, 2016 ▶ 13:27 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille
Assertion Not checkable as stated
Allan Wille: Klipfolio serves 8,500 SMB customers worldwide
“We've got the fortune of working with lots and lots of small and mid-sized businesses thousands of them, 8500 of them around the world who really use Clifolo to monitor all the things that matter inside of their business.”
Allan Wille Jul 4, 2017 ▶ 2:15 710: How This SaaS Company is Using $20 Million to Scale
Disclosure
Wille: Klipfolio raised a $12 million Series B inside round
“So in January, we announced a twelve million dollar raise. That was actually an inside round from our existing investors.”
Allan Wille Jul 4, 2017 ▶ 4:35 710: How This SaaS Company is Using $20 Million to Scale
Insight
Wille: Inbound tech acquisitions start with product partnership talks, not corp dev
“What always happens first is you get a call from usually somebody in product. So product management reaches out and, you know, they say something like, hey, we're interested in learning more about your tech and, you know, potentially we're interested in a part…”
Allan Wille Jul 4, 2017 ▶ 8:12 710: How This SaaS Company is Using $20 Million to Scale
Disclosure
Wille: Klipfolio gets acquisition inquiries but has never received formal offers
“We've never gotten to any sort of formal discussion where there's actually an offer on the table. We've had a lot of the, you know, the phone has been ringing, but we really haven't moved it forward just because we're not in a position where we're interested i…”
Allan Wille Jul 4, 2017 ▶ 9:06 710: How This SaaS Company is Using $20 Million to Scale
Assertion Not checkable as stated
Wille: Klipfolio customers expand from $70 to $115 over 12 months
“Customers come in at roughly 70 dollars. That's kind of their first the first bundle that they buy on average. And then over a course of about 12 months, they move up to about a 115 dollars.”
Allan Wille Jul 4, 2017 ▶ 9:34 710: How This SaaS Company is Using $20 Million to Scale
Assertion Not checkable as stated
Wille: Klipfolio generates 35% of its revenue via partner channels
“So 35% of our revenue comes through the partner channel, which is really awesome and healthy.”
Allan Wille Jul 4, 2017 ▶ 10:22 710: How This SaaS Company is Using $20 Million to Scale
Assertion Not checkable as stated
Wille: Klipfolio spends roughly $120k monthly on digital advertising
“So we've upped it to about a 120,000 per month.”
Allan Wille Jul 4, 2017 ▶ 14:34 710: How This SaaS Company is Using $20 Million to Scale
Assertion Not checkable as stated
Wille: Klipfolio maintains a $700 to $800 customer acquisition cost
“So CAC is still around 700 dollars, 700 or 800 dollars. So we're still running very, very efficiently. So LW to CAC is still relatively healthy, although that's come down a little bit as well as we spend more on advertising. Sure. And then our CAC payback peri…”
Allan Wille Jul 4, 2017 ▶ 15:57 710: How This SaaS Company is Using $20 Million to Scale
Assertion Not checkable as stated
Klipfolio reaches 7,000 paying customers, doubling its customer base annually
“7000. That's right. And that's about it. That's about a two X every year so far.”
Allan Wille Mar 10, 2017 ▶ 4:41 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille
Assertion Not checkable as stated
Klipfolio surpasses $500k in monthly recurring revenue
“Yes, we have.”
Allan Wille Mar 10, 2017 ▶ 4:56 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille
Prediction Not checkable as stated
Klipfolio aims to double MRR in 2017
“We're shooting for another two X and we feel very confident. Yep. That's right. So that is, that's the target that we're trying to hit.”
Allan Wille Mar 10, 2017 ▶ 5:02 EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in MRR Helping With Business Dashboards with CEO ALlan Wille

Show 14statements(14 left)

The other half of the tape: Allan Wille's own voice is left out of every number here. Other people bring the name up 98 times in 32 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 98

Every mention by year

tap a year for its mentions
00501510030201620172018episodesmentions
01530201620172018episodes it came up in
00215430201620172018episodesmentions per episode
2018 1 mention in 1 episode
2017 94 mentions in 29 episodes 3 per episode
2016 3 mentions in 2 episodes 2 per episode

Appearances (3)

EpisodeDateSpeaking time
710: How This SaaS Company is Using $20 Million to Scale Jul 4, 2017 11m
EP 594: Klipfolio Raises $12M on $45M+ PreMoney Valuation with 7000 Customers, $500k+ in M Mar 10, 2017 10m
EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Al Dec 12, 2016 12m
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