Indig: Brand visibility matters more for SEO than backlinks
Kevin Indig · SEO Secrets from Shopify, G2 Head of SEO Strategy · Jan 28, 2021 · at 15:36
Shopify Director of SEO Kevin Indig explains search ranking dynamics and why review badges provide value beyond link equity.
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“Backlinks, still important in SEO, but the overall perception and visibility of the brand is much more important, right?”
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