Omnisend CEO Rytis Lauris explains his company's core framework for search engine optimization.
Insight
Omnisend CEO Rytis Lauris: Content SEO fails unless you buy backlinks
“You could be a good writer, but if you don't buy backlinks, if you don't buy referring other domains, it will not work.”
Insight
Omnisend CEO warns against buying cheap backlinks to avoid Google penalties
“Shall you buy backlinks? Yes. Shall you buy from the low authority website? Please don't do that because Google recognized it and then you can be penalized, yeah? So if there is something for cheap in the market, usually there is a trap.”
Insight
Omnisend CEO: AI models will not recommend brands lacking general awareness
“But, you know, now I believe that in the world of AI, general brand awareness will become more important. It's the same as, like, human brain, yeah? If artificial brain will not see you as a market player, they will never recommend you.”
Assertion Not checkable as stated
Lauris: Omnisend wins 80% of competitive sales cases against Mailchimp
“Mailchimp, which is our direct competitor as well, but if we compete against Mailchimp, in 80% of cases we win against them, because we know that we drive way better value for those who sell online.”
Disclosure
Omnisend CEO: Google penalized our experimental fully AI-written website to zero
“We had one experimental branch of website, which was a full AI written. It just got down to zero. No results at all. Like, penalized to zero.”
Insight
Lauris: SEO Is a Repetitive Factory Rather than an Art
“In our philosophy, SEO is not an art. If, like, you would compare, if it's more a factory, or art studio, it's more a factory. So there are just a lot of repetitive processes, which sometimes could be quite boring, but you just have to do that. You have to out…”