John Doherty, founder of agency marketplace Credo, breaks down customer acquisition channels and how he generates inbound client leads.
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“Most of our, these clients looking to hire an agency come through SEO. Half of them come through SEO.”
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More from John Doherty
AssertionNot checkable as stated
Doherty: Credo revenue jumped 70% in 2020 as companies hired agencies
“And then we went to seventy-two million in twenty-twenty, because everyone fired their marketing teams, but still needed to do marketing, so they hired agencies. So we saw about a 70% lift in our revenue that year.”
John DohertyNov 7, 2022▶ 4:07How I Generated $250M In Leads As A One Person Marketing Team
Insight
Doherty: Guesting on podcasts is the new, more effective guest blogging
“Podcasts, by the way, new guest blogging is the best way. If you speak well and you have interesting things to share, it's a great way. You spend 30 minutes, you build a backlink and everyone that listens to that podcast also hears you speak. And a lot of us a…”
John DohertyNov 7, 2022▶ 9:24How I Generated $250M In Leads As A One Person Marketing Team
AssertionNot checkable as stated
Doherty: Credo's programmatic landing pages convert at 30% to 50%
“Like, we get like, 30 to 50% conversion rates on these pages because they're so, so specific and you have enough of them you're gonna get enough enough traffic.”
John DohertyNov 7, 2022▶ 10:09How I Generated $250M In Leads As A One Person Marketing Team
AssertionNot checkable as stated
Doherty: Single Moz mention generated over $300,000 for Credo over five years
“This one mention alone has made my company over 300,000 dollars in the last five years. One mention alone, 300 plus thousand dollars.”
John DohertyNov 7, 2022▶ 11:00How I Generated $250M In Leads As A One Person Marketing Team
AssertionNot checkable as stated
Doherty: Putting testimonials below forms dropped conversions by 25%
“One thing that did not work for me is I put a testimonial below the form. And we saw convergence drop by 25%.”
John DohertyNov 7, 2022▶ 14:04How I Generated $250M In Leads As A One Person Marketing Team
Insight
Doherty: SaaS sites should offer one single conversion entry point
“Choose one conversion event. Have one way for them to start. You can then route them in different ways based off of what they do, but choose one way to start. Don't make them choose between a free demo, a free trial you know, whatever else”
John DohertyNov 7, 2022▶ 22:27How I Generated $250M In Leads As A One Person Marketing Team
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