Doherty: Putting testimonials below forms dropped conversions by 25%
John Doherty · How I Generated $250M In Leads As A One Person Marketing Team · Nov 7, 2022 · at 14:04
This episode carries John Doherty's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Credo founder John Doherty reviews A/B test results on landing page social proof placement during a Founder 500 keynote.
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“One thing that did not work for me is I put a testimonial below the form. And we saw convergence drop by 25%.”
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