Over 80% of Webflow customers come through organic channels
Vlad Magdalin · 1320 $14m in ARR on $2.9m Raised Inventing New Visual Way to Code Service 3000 Freelancers · Mar 6, 2019 · at 12:20
Vlad Magdalin, co-founder and CEO of Webflow, details customer acquisition channels and paid marketing experiments with Nathan Latka.
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“More than 80% of our customers are still coming through word of mouth SEO, things like that.”
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Webflow overall net revenue retention sits flat at about 100%
“We're actually just flat right now. It's basically a hundred percent. Sometimes it's a net negative. Sometimes it's slightly under a hundred percent.”
Magdalin: Freelancers seed adoption by taking tools into agencies and enterprises
“We still focus primarily on freelancers because they're the ones Who end up at agencies. They're the ones who end up at product teams. They're the ones who end up on enterprise and ends up being quite infectious to where they take their tool of choice to their…”
Magdalin: Webflow has been profitable since raising $2.9M after YC in 2013
“The last money we raised was in August, 2013, right after we got out of YC. So we raised about 2.9 million. But after that, we got profitable, cashflow positive, and just been kind of funding operations with customer revenue.”
Webflow designer plans see 4% to 5% monthly gross logo churn
“One is our designer plans, which is like pure SaaS. You use the software, you export the code that has a higher churn profile, anywhere from four to five percent a month.
Gross logo churn?
Yeah, that's customer churn.”