Webflow

“We went from never heard of the product to brand new website in a week.”

“Our average LTV is a little north of a thousand dollars.”

“We're actually just flat right now. It's basically a hundred percent. Sometimes it's a net negative. Sometimes it's slightly under a hundred percent.”

“Average customer is about 40 bucks a month.”

“The other side of the business, which is much much better in terms of churn is essentially zero net revenue churn where, where customers, established customers are adding new sites every month as they get new customers.”

“We're growing roughly a hundred percent of year over year. So doubling year over year. We might be shy of that this year, but not by too far.”

“One is our designer plans, which is like pure SaaS. You use the software, you export the code that has a higher churn profile, anywhere from four to five percent a month. Gross logo churn? Yeah, that's customer churn.”

“More than 80% of our customers are still coming through word of mouth SEO, things like that.”

“We're coming up on 30,000 customers.”

“Our current CAC is about 80, 85. So we get our money back before before the three months are over”

“We're at around 65... No, we're about 60% remote. So many different states, many different countries. We have about just shy of 20 folks in San Francisco.”

“The last money we raised was in August, 2013, right after we got out of YC. So we raised about 2.9 million. But after that, we got profitable, cashflow positive, and just been kind of funding operations with customer revenue.”

“We still focus primarily on freelancers because they're the ones Who end up at agencies. They're the ones who end up at product teams. They're the ones who end up on enterprise and ends up being quite infectious to where they take their tool of choice to their…”

“Webflow's a great tool, but it's a little bit more sort of, like, techie developer focused, maybe not developer, but, Like some of the way that they do stuff like doesn't tend to appeal to our very marketing centric customers.”

“So our goal was basically to build Squarespace or a Webflow or a Wix or one of those products, but that could actually build enterprise level applications.”

“So instead of doing what Webflow and Wix and Squarespace did, where they give you both a front end to backend and then pit themselves against WordPress and Drupal and Shopify, We reached out to the Shopify's, the Drupal's, the WordPress's, the Contentful's of …”

“We don't have plans. We don't want to build another unicorn for the funds. We're just focusing on what we have today, our vision of our product, and grinding it every day, step by step. We have a huge backlog, and that's what we do. We are not building a multi…”

“It's the business model is the same as Webflow, but it's much more simpler and easier than Webflow. Webflow is for professionals. You need to learn about this tool. You'd spend days, maybe weeks to master it, and then you will start creating beautiful websites…”

“The first version of Webflow was actually built in the first version of Yak was actually built in Webflow and exported out. All of our websites done in Webflow, so that's huge for us.”

“The back end, like single messy long file. The front end is a hacked together work web flow site that's made into a web app. Literally like it's rock bottom as far as product can get. So it's only up from here. So what we're working on right now, no offense to…”

“Webflow, you know, like was very we built a lot on Webflow and Google Sheets. Actually, Google Sheets would be number one for us.”

“They have over a 100,000 design assets, and that's a great place for these folks to show off their work to get new clients, and ultimately their Webflow clients.”