Webflow

“Like, you know, the most recent example is we had Cloud rebuild our whole website off of Webflow and just deployed on Vercel.”

“Bryant Cho, co-founder and CTO of Webflow, which created one percent of all websites live today.”

“We created this visual interface over HTML, CSS, and JavaScript, and it was sort of, you know, the first no-code application that was out there.”

“You can go to any of the templates that you find on VZero, Lovable you know, all of these other place Framer, Figma community for people who are more familiar with designs, and the problem with those is that they are highly close behind the techniques and the …”

“A colleague of mine, a peer on, on our product leadership team, Train to GPT on a bunch of transcripts from past product reviews that are all publicly available. And we expect that our PMs are running their PRDs or their pitches through that to say, what's Rac…”

“When I went to OpenAI, so many people in my network said, why would you go to this small company? It was, go-to-market was only seven people, and I was going from leading an org of 50 people at Webflow as a senior director to being an individual contributor at…”

“Eight percent of their signups come from LMs.”

“So I would say most of the signups from LMS were from SEO work that we had already done or we're doing.”

“And if in chat you say, what's the best website builder and Webflow's URL is the number one citation and nobody else mentions Webflow, then they won't win. And so for these popular questions, the way to win is not just a page on your site. It's pages off of yo…”

“So I think Webflow is really, really in a ton of trouble.”

“So Webflow, we saw a six X conversion rate in difference between LLM traffic and Google search traffic.”

“So the strategy is find a thread that is a part of a citation that you want to show up in, say who you are, say where you work, and then give a useful piece of information, and that works really well. And that sounds simple if you're not in the growth mindset …”

“Webflow, they get eight percent of those signups from LMS.”

“We did this at Slack, Webflow, OpenAI, and I know many other greats have done it like Calendly, New Relic, and Airtable.”

“Webflow was around for about seven years before we built a sales team, and we built a killer self-serve product. It was so good, and I'm biased, but I think it was the best in the industry. Yet, when we decided to hire on a sales team, there wasn't enough prod…”

“We've got clay. It's enriching our data. We're then taking clay and integrating that data into our CMS, which happens to be web And we're updating our landing page in live time with the information we have that's relevant to the user.”

“But those businesses will clearly disrupt the square space and the web flows and et cetera.”

“There's so many tools out there like Zapier, Claude, Webflow, Appify that we'll go through today. That actually can help you build very, very sophisticated SEO rich platforms, websites that really, and I'll show you some evidence, can help you compete with som…”

“The reason I do that is because when you're doing your SEO, you want the slug to be, you want to know what the slug is so that you can, when you generate your schema, you actually reference the correct URL for Google. Cause you, it's difficult to create the sc…”

“I think the no-code tinkerers is the community. Yeah. It is going to be the same sort of community as what, yeah, Webflow, Zapier, Airtable, Notion, to some extent.”

“Ok, so Canva is bigger than Figma and Miro and Webflow combined. Both in terms of valuation and in terms of revenue, you guys are generating 2.3 billion dollars in ARR per year, and you're profitable. You've been profitable for about seven years at this point.…”

“When I think about marketing pages, like these, like, really important websites, your, even your main.com, I don't see a world where you need to be having your engineering teams do that anymore. I believe that that, that really will get solved by software.”

“Webflow is a bit like Shopify. They're like fucking hard. Like, I'm really sorry. I know I'm seeing your part, but Jesus, it's like not that easy.”

“We decided on Webflow cause we're like, Hey, these are all the things that we need. We are not gonna spend, you know, millions of dollars because that's how much it costs. If you put like engineers on it, we're happy to spend like the 50 K with Webflow, not a …”

“Cause I think what with Webflow what was Trump was hard was that we would land very easily, but you wouldn't be able to expand. Cause they're like, oh, okay. Like I build the website. And then they're like, what else? And so you gotta get into the expansion mo…”

“Good answers are people who put structure and a way forward through the ambiguity. Like that's what you look for. Like you want your PM to not just be like, oh no, we're swimming in ambiguity, but like actually put A path forward.”

“They have over a 100,000 design assets, and that's a great place for these folks to show off their work to get new clients, and ultimately their Webflow clients.”

“We're really going to bring the magic of Webflow University, the magic of AI, All together so that you can just use and learn Webflow so much faster. Learn Webflow in the context of what you're doing as opposed to going into a different tab and like looking fo…”

“One recent hack I have is Having folks on the team create looms that they can share with different leaders at Webflow. You know, it's hard to sometimes get visibility and get live meeting calendars, but if you create like a five or 10 minute loom on something …”

“Something that I do that I learned a few years ago that was super helpful is I, so I always have a presentation component to the interview process that checks for prepared thinking, communication, And I recommend a prep call between the two of us before that p…”

“I know some folks will be like, oh, we have candidates present on something they've worked with in the past. I've tried that form and it's really difficult because I found that candidates even Sometimes spend tons of time sharing the context of that company. A…”

“Product growth is accountable for all the metrics downstream of signups. Growth marketing is accountable for signups. They're also driving or, like, have goals around CAC, their customer acquisition costs, and these are the different metrics everyone owns.”

“So something that we had at Slack that I then brought over to Webflow and created was a pregnancy support channel.”

“At Webflow, we have the same tension between, you know, you want to speed up the designer developer workflows. You don't want to like paint developers in negative light, like avoid developers or I know here it's sort of help developers work on other things.”

“Is they have their, essentially their self-serve or their lower end product cannibalize what could be their future enterprise product. We ran into that at Slack. We run into it at Webflow all the time where there has to be a huge product differentiation outsid…”

“For example, at Webflow, we have 250,000 customers every single day hosting their websites on us. It's absolutely massive.”

“We call it the 1080 10. So 10% personalization within this email needs to be about, Hey, Harry, I saw you live, you know, in London. Here's some common things that people like you struggle with. You know, I saw you were over in Finland last weekend, or whateve…”

“We actually just closed the single largest deal the company has ever had over a million dollar TCV by doing this exact method.”

“A hiring mistake can cost a company to the tune of one million dollars.”

“The website is something that's gonna need to be updated, like, 5000 times, and it needs to be on, like, Webflow, preferably at this point, or CMS that's easy to update, and if it's, like, built into the code base, that's like, or it's on a headless CMS, or it…”

“Until I discovered Webflow and then basically realized that this is technically front-end development kind of for twenty-twenty-two right now, but at that one time we got twenty-sixteen or whatever, just because it gave me everything from a front-end developer…”

“I feel like Webflow is probably kind of the game-changing tool as WordPress was at, let's say, in 2008, because you're going to have the possibility to build everything on your own terms.”

“So our role at Flow Ninja is usually we develop the website fully in 80 to 90% of cases. Clients are not going to require to maintain that website later on.”

“At the moment, there's around 40, 42% of websites on the world on WordPress and just 0.5% on the Webflow.”

“There are maybe some tools that are kind of transitioning from WordPress to Webflow, whatever, but none of them are going to give you great results and are actually going to give you the, all of the benefits Webflow has.”

“How much good the Webflow is because it doesn't have plugins that can be a downside sometimes. Because instead of paying for a plugin five bucks a month, you're going to probably be developing with JS and APIs and kind of everything on the back end to integrat…”

“If you're creating some CMS pages Kind of, you can have only one folder structure versus on WordPress, you will be able to have basically a category, then a post, then maybe another category, then another category, and then that can go pretty deep.”

“Let's say the most basic website you can develop and QA it properly, like an agency, like in-house in just three weeks for, let's say, 10 pages.”

“With WordPress, you had long development times, you had maintenance, and then you can kind of scale the agency pretty easily. Whereas as we are here kind of just on a runway, like the longest client is around three to six months.”

“Recently we just launched kind of a direct mail campaign for our client. While working on the kind of main marketing website and just kind of launched, I think, 400 pages in a week with a CMS, just basically changing the logo of the company. They're going to b…”

“So, I mean, there are many courses you can pay for whatever online, but I don't think any of them are worth it.”

“You're actually going to need to know what every single CSS property is going to actually do before actually pulling the trigger. So it's going to require you to actually understand a little bit of how the front end works in the end.”

“Kind of basically in Webflow, the thing that we like doing the most is creating those kind of design systems as that's what companies are paying for the most”

“Just because they're a US company, all of the data is transferring to US and then from US to a global CDN afterwards. So it becomes a really a pain to create a Webflow website GDPR compliant, and then you're going to lose some of the Webflow core features. So …”

“Every single client uses different kind of marketing scripts, different kind of integrations on their website. So in the end, it's going to be pretty hard for them to kind of automate everything. So it's a manual process we have to do and you have to check it …”

“I would say on our side, like 20,000 euros to like 30, 40,000 euros is our kind of usual kind of project base.”

“I wouldn't go and hire developers on Upwork. That can be one of the hard things just because I started there, but then it became really popular looking at that there are many, that there's a lot of jobs and that the market is booming. So everybody that was a W…”

“So if you're comparing us with a development agency that will develop something for six to 12 months on a usual development schedule, clients, even if they pay 30, 40 K for a website, they're saving a hundred to a 100,000 euros in the end, comparing it to a ki…”

“The great news with a lot of no-code solutions, things like Airtable, Webflow, even Zapier itself, allow you to build things not just quickly, but also with quality. And so it's easier than ever to build these MVPs and actually have them go the distance for yo…”

“Webflow, you know, like was very we built a lot on Webflow and Google Sheets. Actually, Google Sheets would be number one for us.”