Webflow

includes Webflow University

12 statements across 7 episodes · 10 bullish · 1 bearish · 6 people on the record · first statement Sep 11, 2022 by Emily Kramer · said 130 times in 44 episodes since 2022 · across every show →

Mentions by year, the whole family

brought up most by Lenny Rachitsky (82), Melissa Tan (22), Ethan Smith (11), Jiaona Zhang (7), Sahil Mansuri (3), Ravi Mehta (2), Emily Kramer (2), Zoelle Egner (1)

tap a year for its mentions
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010202022202320242025episodes it came up in
003106202022202320242025episodesmentions per episode
2025 21 mentions in 12 episodes 2 per episode
2024 46 mentions in 19 episodes 2 per episode
2023 57 mentions in 10 episodes 6 per episode
2022 6 mentions in 3 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Webflow, oldest first

Sep 11, 2022 negative
Insight
Kramer: Hardcoding websites or using marketing-inaccessible CMS is a huge problem
“The website is something that's gonna need to be updated, like, 5000 times, and it needs to be on, like, Webflow, preferably at this point, or CMS that's easy to update, and if it's, like, built into the code base, that's like, or it's on a headless CMS, or it…”
Emily Kramer Sep 11, 2022 ▶ 38:50 How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Jun 18, 2023 positive
Insight
Tan: Short Loom recordings help employees get leadership visibility asynchronously
“One recent hack I have is Having folks on the team create looms that they can share with different leaders at Webflow. You know, it's hard to sometimes get visibility and get live meeting calendars, but if you create like a five or 10 minute loom on something …”
Melissa Tan Jun 18, 2023 ▶ 40:54 Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
Jun 18, 2023 positive
Insight
Tan: Prep calls give the best hiring signal on PM candidates
“Something that I do that I learned a few years ago that was super helpful is I, so I always have a presentation component to the interview process that checks for prepared thinking, communication, And I recommend a prep call between the two of us before that p…”
Melissa Tan Jun 18, 2023 ▶ 44:08 Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
Jun 18, 2023 positive
Insight
Tan: PM interview presentations should tackle company problems, not past work
“I know some folks will be like, oh, we have candidates present on something they've worked with in the past. I've tried that form and it's really difficult because I found that candidates even Sometimes spend tons of time sharing the context of that company. A…”
Melissa Tan Jun 18, 2023 ▶ 48:49 Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
Jun 18, 2023 neutral
Disclosure
Tan: Webflow split product growth and marketing at the signup line
“Product growth is accountable for all the metrics downstream of signups. Growth marketing is accountable for signups. They're also driving or, like, have goals around CAC, their customer acquisition costs, and these are the different metrics everyone owns.”
Melissa Tan Jun 18, 2023 ▶ 55:59 Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
Jul 2, 2023 bullish
Disclosure
Zhang: Webflow is building in-product AI prompting and integrated learning
“We're really going to bring the magic of Webflow University, the magic of AI, All together so that you can just use and learn Webflow so much faster. Learn Webflow in the context of what you're doing as opposed to going into a different tab and like looking fo…”
Jiaona Zhang Jul 2, 2023 ▶ 1:05:07 Building minimum lovable products, stories from WeWork & Airbnb, and thriving as a PM | Jiaona Zhang
Nov 29, 2023 positive
Insight
Zhang: Strong PM candidates create structure and define paths through ambiguity.
“Good answers are people who put structure and a way forward through the ambiguity. Like that's what you look for. Like you want your PM to not just be like, oh no, we're swimming in ambiguity, but like actually put A path forward.”
Jiaona Zhang Nov 29, 2023 ▶ 11:53 My favorite interview questions from 100+ guests
Jun 2, 2024 positive
Assertion Partly supported
Canva hits $2.3B ARR, exceeding Figma, Miro, and Webflow combined
“Ok, so Canva is bigger than Figma and Miro and Webflow combined. Both in terms of valuation and in terms of revenue, you guys are generating 2.3 billion dollars in ARR per year, and you're profitable. You've been profitable for about seven years at this point.…”
Lenny Rachitsky Jun 2, 2024 ▶ 2:38 Inside Canva: Coaches not managers, giving away your Legos, and embracing AI | Cameron Adams
Sep 14, 2025 positive
Insight
Smith: Authentic, transparent Reddit participation beats automated spam for LLM citations
“So the strategy is find a thread that is a part of a citation that you want to show up in, say who you are, say where you work, and then give a useful piece of information, and that works really well. And that sounds simple if you're not in the growth mindset …”
Ethan Smith Sep 14, 2025 ▶ 18:25 The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Sep 14, 2025 positive
Assertion Not checkable as stated
Smith: Webflow gets 8% of signups from LLMs
“Webflow, they get eight percent of those signups from LMS.”
Ethan Smith Sep 14, 2025 ▶ 46:46 The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Sep 14, 2025 bullish
Assertion Not checkable as stated
Smith: Webflow LLM traffic converts 6x higher than Google search
“So Webflow, we saw a six X conversion rate in difference between LLM traffic and Google search traffic.”
Ethan Smith Sep 14, 2025 ▶ 14:47 The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Mar 22, 2026 positive
Disclosure
Fain: Webflow trained a custom GPT on product reviews to stress-test PRDs
“A colleague of mine, a peer on, on our product leadership team, Train to GPT on a bunch of transcripts from past product reviews that are all publicly available. And we expect that our PMs are running their PRDs or their pitches through that to say, what's Rac…”
Jessica Fain Mar 22, 2026 ▶ 20:06 The art of influence: The single most important skill left that AI can’t replace | Jessica Fain
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