Smith: Authentic, transparent Reddit participation beats automated spam for LLM citations
Ethan Smith · The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite) · Sep 14, 2025 · at 18:25
Ethan Smith is the CEO of Graphite, discussing how companies can optimize their presence on Reddit to get cited by LLMs like ChatGPT and Perplexity.
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“So the strategy is find a thread that is a part of a citation that you want to show up in, say who you are, say where you work, and then give a useful piece of information, and that works really well. And that sounds simple if you're not in the growth mindset of, I need to scale this to hundreds of comments, but you don't actually need 10,000 comments. You know, even five could be Great. And that scales perfectly well.”
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