Reddit

“Broadly though, I think that we overhyped the idea of unbundling. So I think every six months I've seen articles, somebody wrote, this is the unbundling of Reddit, the unbundling of LinkedIn, the unbundling of Facebook. We're going to take All those blue links…”

“If you think about it, Reddit is primarily about asynchronous conversations between anonymous strangers about shared interests.”

“We have a, an avatar marketplace that we've been working on recently where creators have been able to make art, put it up for sale on Reddit and make that available for other folks to buy and use. And that's been performing amazingly well. The underlying techn…”

“I think the technology behind NFT uses been used for some really nefarious things, but I think we're still in the infancy of using these technologies appropriately. There's a lot of like terrible use and a lot of uses that are wastes, but I think there's some …”

“So first is the rest of the company needs to see what you're doing as being core and critical to the mission. It can't seem like these guys are just playing off in a corner on something that isn't related to what we are doing every day. Cause I think that lead…”

“When you recognize that you get business value from it, then it all of a sudden becomes something that you look out for and you take care of. That's it. And there's definitely a lot more to it. But I think when it goes from, frankly, something people feel they…”

“So you end up with Facebook groups that have, I think Notion in Vietnam has like, 250,000 or the subreddit, which I now know has like, 210,000 people in the Notion subreddit. And those are all run and moderated by community members who just love running their …”

“It's important to notice that, you know, if you're looking at a subreddit of about a thousand people, you know, recognize the upper size of this audience. You know, it's not, you're not going to win 5000 businesses through that Reddit community, but you're may…”

“Over time, of course, you know, I went from maybe being, 15% of our funnel to, you know, less than five percent of our funnel because the rest of our funnel has grown a lot.”

“When you go to Reddit and you set up those keywords to be tracking when people ask certain questions, you're not paying any money to do that. You're just seeing, oh, someone has this question. I have the answer to that. Here you go and connecting with them. It…”

“We put this video on dig and read it and our beta waiting list went from 5000 to 85,000 people overnight.”

“It turns out that comments like people saying, you know, I'm going to kill myself, stuff like that, are not actually indicative of suicidal intent. However, saying things like, I feel trapped, I can't get out of my situation, are. And there's a term that descr…”

“So the strategy is find a thread that is a part of a citation that you want to show up in, say who you are, say where you work, and then give a useful piece of information, and that works really well. And that sounds simple if you're not in the growth mindset …”

“We had the early growth leader from Deel, D-E-E-L on the podcast a while ago, and this is how they grew up and how they grew initially before AI even came around, just going big on Reddit and answering people's questions and like, Hey, it happens to be, Deel c…”

“Google has specifically configured their search algorithm to rank Reddit and Twitter and Quora because they want user generated content. And if it wasn't good content, then they would change the algorithm and they wouldn't rank it.”

“That's not the case for answer engine optimization because you can get mentioned by a citation tomorrow and start showing up immediately. You can have a Reddit thread. You can have a YouTube video. You can be mentioned on a blog, like a, you know, a brand new …”

“Especially, I think for Twitter X it's a little bit more hypey, and then Reddit is a little more negative, but real, actually. So I've started increasingly paying attention to, like, how people are talking about using codecs on Reddit, actually.”