Berkowitz: Deel drove early growth answering questions on Reddit and forums
Meltem Kuran Berkowitz · An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth) · Aug 27, 2023 · at 8:02
Meltem Kuran Berkowitz, Head of Growth at Deel, discusses how the company acquired early B2B customers through low-cost organic channels rather than paid marketing.
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“When you go to Reddit and you set up those keywords to be tracking when people ask certain questions, you're not paying any money to do that. You're just seeing, oh, someone has this question. I have the answer to that. Here you go and connecting with them. It takes time. But early on, those were a lot of the things that we invested in. I think a lot of people kind of jumped that because they think, oh, it's one person here, two people there. But when you start helping people that combined with word of mouth and guess what? These are digital places. You provide one answer and your answer lives out there for other people to repeatedly refine.”
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