Reddit

“I think the most of our conversations early on was on Reddit. With, like, DMs on Reddit, with, in MAP engineering threads.”

“To get it into a user base, to get into the decision-maker was a bit trickier. That would, those were not on Reddit, but to get into the early users of this was definitely very good on Reddit.”

“If you work in the tech business, if you're a technologist, it's where the conversation is. And so it's not on threads. It's not on Reddit. Like it's definitely not in Facebook group. Where else would you go? It's the only place that you can go. To have that c…”

“These are not the tokens you're going to find online. Like you can't crawl Reddit and find out about what happened on a construction site, right? Nor can you do you know, test time reasoning about it. You can't just, you can simulate all kinds of environments,…”

“Reddit is being eroded right now by people manipulating it for like LLMs to rank on them. but this is a way like you buy people like me that are basically creating the dead internet. Let's be real. It's already happening.”

“I think one thing that we've avoided is kind of evaluation, a solely valuation based approach. There's a, I've just seen I've seen too many people get run over by shorts that have dumb valuations, but they get captured on, you know, Reddit or one of these othe…”

“Yeah, like all of the FrankenMoe stuff, like all of the Axolotl library, like all of these tools, and there were papers published by different companies and research labs one or two years later that were rediscovering what was already done by The Reddit or Dis…”

“And I think if you were a brand in that same situation, you would really think about what are the offsite, like not, not on your own domain. What are all the pages that influence the chat GPT for those priority questions as well? So we do a full audit of that.…”

“So we've had revenue growth over 60% for five quarters in a row.”

“And we were able to get to gap profitability in our first year out a little bit ahead of schedule.”

“So, you know, when we went out it was like, 34 dollars a share was the IPO price. So we went out March, twenty-twenty-four. Our last private round was in end of 21. Share price was 61 dollars. So we went out with a pretty big valuation haircut from our previou…”

“Part of our IPO was doing one of the largest directed share programs ever to let users buy into the IPO at the IPO price at 34 dollars.”

“Reddit creates virality, but itself is not viral. Reddit creates meme stocks, but itself Isn't really that. You get just a little bit of that energy, but not like those other companies.”

“Like, 40% of the conversations on Reddit are commercial.”

“Reddit's different than social media. It's organized around communities, not the, what I call the F's. Friends, family, famous people, followers.”

“Reddit's data has been used to train every large language model you've heard of, some with and others without our permission, which has, you know, been a situation to navigate but with our biggest partners, Google and OpenAI, you know, we do it on purpose, and…”

“When people say bots today, they're referring to, you know, AI masquerading as humans. That's not allowed on Reddit.”

“The way we're thinking about it today is we want to make sure there's an ass in seat. Like, are you physically watching this thing?”

“Reddit's never been the engagement platform. Right? Find the most engaging or enraging posts to drive time on site or to drive traffic. That's just not how we run the business. That's not what our community wants.”

“And now even more so with AI, where the whole internet becomes sanitized and summarized by AI, which actually has a lot of value But it causes people to appreciate the humanness of Reddit.”

“We want the brands too, but the brands need to show up as brands. Like it's okay for them to say, we're here to sell you stuff. In fact, they do a lot better paid and organic. If they just tell the truth, I'm here to sell you something.”

“Tried and true organic strategy on Reddit for a brand is to do an AMA. Like, I'm, you know, famous director. I'm here to answer questions. I'm also here to promote my movie. People get that. Or I'm here to answer questions. I'm also here to promote my book. I …”

“The point of Reddit is often not the post. The point is the conversation, right? You read these relationship advice, or am I the asshole, or whatever. Like, the experience is the conversation. The conversation is real. The post is just the prompt for a convers…”

“It's a big misconception. People think anonymity equals lack of safety. As if real world platforms with bad behavior don't exist. There's plenty of platforms with real world identities and lots of bad behavior. What incentivizes good or bad behavior is, I thin…”

“There's others we use that actually check your ID. I don't love those, but we're compelled or coerced to use them by various governments.”

“Our design of these things is that you, it's not, Reddit doesn't do the verifying. And in fact, the way we want to implement these things is you actually kind of leave the app and then come back. So it's very clear you're in a different app, you're on a differ…”

“Even where Reddit has algorithms at the end of the day, nothing can become popular on Reddit without a community of people within the context of their values voting on it and making it popular.”

“What's interesting about Reddit is you don't get famous in the real world for being good at Reddit. You might become infamous once in a while. You don't become rich by being good at Reddit. So, which is not true on social media. You can become rich and famous …”

“One of the biggest decisions we made around then was we were going to invest in our own ad tech. So our own ad server, our own tracking, our own measurement, all of this. We were small to do that. And we moved off of programmatic. So most websites or platforms…”

“When we were preparing to go public, a person I called a number of times was Rich Barton. He was the founder CEO of Expedia, then Zillow, then Glassdoor. And he had a lot of really good advice for me on Whether to go public? His answer was yes. He's like, do y…”

“And we are way more productive now than we were before COVID. So you can't convince me that being in the office is the key to productivity. Maybe it is, but I think it's like lever number 10 behind like having a consistent strategy and having good leaders.”

“Our bottleneck at Reddit right now is actually code review. Because we can produce so much code, but we've got to review it and deploy it.”

“No way. No way. No way. We are a building company. And so in order for engineering headcount to go down, we'd have to know everything we wanted to build. So let's say AI makes our engineers 50, a hundred percent, or even 10 X more productive. We'll just build …”

“At the time I joined, we'd had three CEOs in less than a year.”

“And so then like in the first two weeks, it was like trending across all of GitHub top 10 repo across every language and Spotify and Oracle and Reddit and X and these like large companies were starting to deploy it and start the repo.”

“Like I don't have the Reddit traffic stats, but my guess is like more content was posted on Maltbook in the first two days and was posted on Reddit in like the first two years or something.”

“I think, yeah, if you're selling a developer tool, like having good docs that are out there, like having social proof, like Maybe being posted on Reddit a little bit more. All of that helps your case tremendously.”

“It's called slash last 30 days. And it's gonna, for any topic you could possibly imagine from best prompting techniques for a particular tool to how should I use Claude bot to what are the greatest rap songs right now? It's gonna search X Twitter and the web f…”

“Moldbook is essentially a clone of Reddit. Ah, there's subreddits, there's users, there's upvotes and, but it's all agents. So you can browse it if you're a human. But if you're, but the only way to post really is, ah, to connect your AI agent, your, ah, Claud…”

“Moldbook doesn't really deliver on, like, Reddit for AI.”

“Moldbook is essentially a clone of Reddit. There's subreddits, there's users, there's upvotes, but it's all agents. So you can browse it if you're a human, but if you're, but the only way to post really is to connect your AI agent”

“We have Justin as a CEO who runs kind of like the day to day and builds out, you know, the Reddit competitor version of dig. And then we have, you know, me that I'm kind of more in the labs area where I'm pushing on the edges of ideas and saying, what might we…”

“Oftentimes they won't come out and say this, but they kind of crawl the article and give you back what the article actually says. And they might reword it a little bit, but it's largely what the article says. And I can prove that because they can, you can do t…”

“We do about 30 K MRR. Four months ago, we were doing zero in revenue, and Reddit is an important part in our success”

“We got more than eleven million impressions and more than 40,000 visitors on our website, which is insane.”

“This post is called, I paid five inferences on LinkedIn to promote my SaaS. Here's what's 1250 dollars got me, and it got 160 K views, 543 upvotes. In terms of visitors, it got something like 2000 visitors, and out of 2000 visitors, we probably got something l…”

“For example, I got rejected from the Y Combinator interview. So we got selected for the interview, but we failed the interview. Well, I said, okay, why not make it a post? And we got more than 179,000 views. We got maybe 15 clients out of this”

“So you need to get as many votes as you can in the first five to 10 minutes.”

“And then third thing that's really important is never putting your SaaS directly in the post, and you can trigger curiosity by highlighting it, and as I said before, putting some proof, and the people reading this post know that it's real, and that we are not …”

“And when you create an account, do not create it with a new email. So if you do the combo new email plus new Reddit account, You will get banned right away.”

“What we've done internally is we have a group of 15 marketers where everyone shares their Reddit post, everyone upvotes the other post, and then external People are going to like, is going to rank higher and higher and higher.”

“Step eight, you reply to every comment. Absolutely. Every one of them. This is going to give you traction. This is going to show engagement and the more engagement you have on the post, the more upvote you get and the higher you are going to rank.”

“You may not be aware, but I grew Starter Story on Reddit. That's how we got our first thousand users, monetized the business,”

“People were so mad that we were sharing these business stories on starter story that they created a petition to ban us from Reddit.”

“I think red is not a platform to get scale. It's not a platform to hit 10,000 MRR, 20,000 MRR, but Reddit is amazing and why it's especially valuable for anybody watching this right now. If your product is not good enough, go post on Reddit. If you're worried …”

“Even if it doesn't work as a channel or anything, I'd recommend anybody watching this to just go and try it to experience what it's like to get negative feedback on something that you created. Even if nothing else happens, that's a really important step in bei…”

“I do think they had just a terrible name. And I don't think that names matter that much at the end of the day, but this name was impossible to Google, impossible to track. It's like, you can't see when people are talking about you on Reddit or Facebook or anyt…”

“Reddit is incredible. I told them, I told Offman, you gotta raise your rates. Rates are way too cheap. When he figures out that his stuff is, like, being scraped by everybody,”

“Especially, I think for Twitter X it's a little bit more hypey, and then Reddit is a little more negative, but real, actually. So I've started increasingly paying attention to, like, how people are talking about using codecs on Reddit, actually.”

“They used to set the tone, and now they're at the very end. At the very end of all the stuff that's been said on Twitter, or Reddit, or, it eventually spills out, and then media is like, oh, what is this thing? But like, it's at the very end, right? And that, …”