Huffman: An AMA is Reddit's best organic marketing strategy
Steve Huffman · How Reddit Went From $12M to $2.2B + Cracked Social Media Monetization · Sourcery with Molly O'Shea · Mar 20, 2026 · at 29:38
Reddit CEO Steve Huffman explains how creators and brands can authentically promote books, movies, or products via Reddit AMAs.
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“Tried and true organic strategy on Reddit for a brand is to do an AMA. Like, I'm, you know, famous director. I'm here to answer questions. I'm also here to promote my movie. People get that. Or I'm here to answer questions. I'm also here to promote my book. I think there's, the difference is, I think when you, when you're transparent, it's still authentic. You can sell stuff authentically, but if you say you're there for one reason, but you're really there for another, they will sniff that out, and then you will get flamed.”
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