Halliday: Brands must audit and participate in offsite platforms influencing ChatGPT
Alex Halliday · He built for 2 years before raising a dollar—then hit $13M ARR and a $40M Series B. | Alex Hallid... · PMF Show · Apr 27, 2026 · at 19:25
Alex Halliday, founder and CEO of AirOps, details how brands should optimize for LLMs by tracking and participating in third-party platforms that shape model sentiment.
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“And I think if you were a brand in that same situation, you would really think about what are the offsite, like not, not on your own domain. What are all the pages that influence the chat GPT for those priority questions as well? So we do a full audit of that. You've got like a heat map of the, of influence. So maybe Reddit or a sub stack or a YouTube channel driving most of the sentiment and opinion for the things you care about. And so the play for those would be different. Obviously it wouldn't look like publishing. It would look more like outreach or conversation participation.”
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