AirOps mentioned its investors in cold outbound to book early calls
Alex Halliday · He built for 2 years before raising a dollar—then hit $13M ARR and a $40M Series B. | Alex Hallid... · PMF Show · Apr 27, 2026 · at 12:10
Alex Halliday, founder and CEO of AirOps, discusses the outbound messaging strategies the company used to win its earliest enterprise customers.
0:00 / 0:09exact quote · 9.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“What worked for us at the very, very beginning was, this is a bit of a cheat code for us, was we mentioned our investors in the outbound to get people on the phone.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Alex Halliday
Halliday: AI optimization requires publishing net-new 'information gain'
“I think much of the practices that worked very well in SEO continue to work, but the contrast is turned up on, on some of the sub bullets. In particular, the importance of information gain. So adding materially like net new information to the market through th…”
Halliday: Context Matters Far More Than Raw AI Model Capability
“And so to get the most from an AI model, it's much less so the capability of the model, it's much more so the context that you can have available for the model, right?”
Halliday: Building for high-taste users is the best way to achieve excellence
“One piece of advice is like build against the high taste user and they will like keep rejecting you till you pass that very, very kind of established extra criteria for a problem. And it's the best way in the early days. To get really good at something in my v…”
Halliday: Effective AEO requires structuring content to spoon-feed answers directly to LLMs
“There's best practices around structuring that content to make sure you're basically spoon feeding those answers to the models and preparing them for citation. Cause ultimately you want to be quoted a nice big paragraph in a chat GPT response saying on the pro…”
Halliday: Brands must audit and participate in offsite platforms influencing ChatGPT
“And I think if you were a brand in that same situation, you would really think about what are the offsite, like not, not on your own domain. What are all the pages that influence the chat GPT for those priority questions as well? So we do a full audit of that.…”