Reddit, every mention
53 scenes, the whole family · ← back to Reddit
tap a year for its mentions
every year anyone Lenny Rachitsky 40Ethan Smith 9Adriel Frederick 8Alexander Embirikos 7Jessica Livingston 5Ryan Hoover 3Meltem Kuran Berkowitz 3Lauren Ipsen 3Maor Shlomo 2Lulu Cheng Meservey 2
Verbatim, from the transcripts: the passages where Reddit comes up
Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon
- ▶ 1:02:55 Kiriti Badam I feel it's hard to probably believe, but I still feel coding agents are underrated in the sense that I feel like you can go on Twitter and you can go on Reddit and you see a lot of chatter about coding agents, but talking to an engineer…
Inside OpenAI: 2026 is the year of agents, AI’s biggest bottleneck, and why compute isn’t the issue
- ▶ 1:10 Alexander Embirikos A few of us are like constantly on Reddit.
- ▶ 57:00 Alexander Embirikos And, uh, you know, there's, uh, there's praise up there and there's a lot of complaints, but we take the complaints like very seriously and look at them. 5 times in the scene
- ▶ 1:16:37 Alexander Embirikos Um, but this is like people, uh, sort of the joke, at least on the culture subreddit is that, let me, let me see if I can get this right.
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
- ▶ 0:29 Ethan Smith You can have a Reddit thread.
- ▶ 11:28 Ethan Smith And so for Webflow, we, uh, work with them on, uh, YouTube videos, uh, Vimeo videos, getting mentioned in Reddit, getting mentioned in other blogs, uh, affiliates, stuff like that. 3 times in the scene
- ▶ 15:43 Lenny Rachitsky You, uh, showing up more in these answer engines, uh, landing pages, YouTube videos, and Reddit. 15 times in the scene
- ▶ 23:53 Ethan Smith And, uh, one strategy that you can use is what are all the questions people are asking you on your sales calls, customer support on Reddit, uh, mine all those questions that exist somewhere else. 2 times in the scene
- ▶ 31:40 Ethan Smith And then, uh, Reddit. 3 times in the scene
- ▶ 43:58 Lenny Rachitsky So get into affiliates like M dash, uh, YouTube, Reddit, Quora sounds like, or the core, and then run an experiment. 2 times in the scene
Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
- ▶ 56:05 Maor Shlomo It could be Reddit.
- ▶ 1:03:09 Maor Shlomo But obviously at some point we turn to like more scalable solutions like Discord, Reddit.
AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff
- ▶ 31:34 Sander Schulhoff Back in college, I was working under Professor Phil Bresnik, who's a natural language processing professor and also does a lot of work in the mental health space, and we were looking at a particular task where we were essentially trying to…
The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
- ▶ 5:37 Lenny Rachitsky It brings a cleaner results page with fewer ads, Reddit threads in the search engine results page, powerful local results, and even community-driven ranking options.
Becoming an AI PM | Aman Khan (Arize AI, ex-Spotify, Apple, Cruise)
Why most public speaking advice is wrong—and how to finally overcome anxiety | Tristan de Montebello
- ▶ 59:19 Lenny Rachitsky It brings a cleaner results page with fewer ads, Reddit threads in the search engine results page, powerful local results, and even community-driven ranking options.
Behind the product: NotebookLM | Raiza Martin (Senior Product Manager, AI @ Google Labs)
- ▶ 43:43 Raiza Martin I think I saw it on Reddit first, and then I saw it blowing up on Twitter.
The ultimate guide to paid growth | Timothy Davis (Shopify)
- ▶ 26:29 Lenny Rachitsky Maybe that people aren't thinking about Reddit or snap or X, or I don't know anything along those lines.
Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)
- ▶ 25:22 Jeff Weinstein Sometimes they are interested in it by posting on Reddit a long thread or a screenshot of a customer service interaction that bugged them or hopeful that from their dorm room in country X, someone else in the world has solved the same…
The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of YC, author)
- ▶ 1:06 Lenny Rachitsky Jessica is the co-founder of Y Combinator, the first and most famous startup accelerator, which since 2005 has funded over 5000 companies, including over 200 unicorns now worth over a billion dollars, including companies like Airbnb,…
- ▶ 1:00:24 Jessica Livingston Or do I use Reddit?
- ▶ 1:20:24 Jessica Livingston When we invited people to participate in the Summer Founders Program, which is what it was called, and remember that first summer had Sam Altman, Emmett Sheeran, Justin Kahn, Alexis and Steve of Reddit, 4 times in the scene
Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf
- ▶ 1:33:41 Lenny Rachitsky It was like a Reddit for atheist news.
How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)
- ▶ 1:28:41 Christopher Lochhead One of your recent episodes, I was listening to your, uh, the growth hacker gal, how she went on to Reddit and stuff.
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
- ▶ 1:27 Lenny Rachitsky In her conversation, Meltem shares how Deel kickstarted growth through low-cost growth channels, like tapping into communities like Reddit, and also content and SEO.
- ▶ 7:24 Meltem Kuran Berkowitz So whether that be, you know, search engine optimization through the articles that you write for people, looking onto Reddit, where people are asking these questions in communities, forming partnerships with other groups that are trying to… 3 times in the scene
- ▶ 9:00 Lenny Rachitsky So this Reddit example is that, which you actually did, you set alerts for when people have questions about HR hiring internationally, I imagine, and then had someone go in there and give them some advice. 3 times in the scene
- ▶ 10:38 Lenny Rachitsky Is there a tool that you found for that Reddit, uh, strategy of just how to know if someone's talking about hiring, say, internationally? 5 times in the scene
- ▶ 14:52 Lenny Rachitsky So when people are thinking about where to go, maybe do this, you mentioned Twitter, maybe Reddit, maybe Quora.
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- ▶ 51:54 Austin Hay Reddit is also a very interesting place to convert now. 2 times in the scene
M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs)
- ▶ 50:17 Lenny Rachitsky I'm working on a different post around Reddit and how to work with really opinionated users that strong opinions about changes to the product and the way they described it.
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
- ▶ 14:52 Sri Batchu Like they've done some interesting stuff on Tik TOK and Reddit and other places, uh, things like that.
Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
- ▶ 45:52 Lenny Rachitsky And I guess in the second bucket, I think of Reddit and Glassdoor and Quora, TripAdvisor, great example of interest.
Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Reddit, Grubhub)
- ▶ 0:59 Lenny Rachitsky He's a legend in the growth and product community, having worked with or advised companies like Pinterest, Reddit, Canva, Airbnb, Tinder, Thumbtack, Grubhub, and many more,
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
- ▶ 26:47 Lulu Cheng Meservey Are they getting all of their news from Reddit? 2 times in the scene
Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- ▶ 46:53 Chris Hutchins I can just search Twitter and find every person on Twitter, every person on Reddit, every person on a forum, whatever, that's asking a question about the thing my podcast answers, and go in and try to be a value add to them.
How Notion leveraged community to build a $10B business | Camille Ricketts
- ▶ 45:48 Camille Ricketts Or the subreddit, which I now know has like, 210,000 people in the Notion subreddit. 2 times in the scene
How to work through fear, give hard feedback, and doing layoffs with grace | Matt Mochary
- ▶ 1:21 Lenny Rachitsky He's worked with folks like Naval, the CEOs of OpenAI, Coinbase, Reddit, Rippling, Fair, Front, Notion, the list goes on.
How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
- ▶ 16:34 Lenny Rachitsky Was it Reddit?
Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, GC)
- ▶ 6:24 Lauren Ipsen Was doing a lot of work with Twitter and Reddit and TaskRabbit and Nextdoor, Postmates, you name it.
- ▶ 52:38 Lauren Ipsen I also don't love on the resume when people, and some people do this, and it's okay, but when people say, like, silly, vague names, like, they'll say something along the lines of whatever at Reddit, like, as their title, or master of blank…
- ▶ 58:31 Lauren Ipsen Like I just alluded to that say things like whatever at Reddit or what have you, because you just don't want to deal with it.
Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)
- ▶ 0:51 Lenny Rachitsky Adriel is a VP of product at Reddit, where he focuses on incubating and scaling new products within Reddit.
- ▶ 6:15 Adriel Frederick So I'm the vice president of product management for Reddit X, which sounds like we're out launching balloons into space. 6 times in the scene
- ▶ 7:38 Adriel Frederick We have a, an avatar marketplace that we've been working on recently where creators have been able to make art, put it up for sale on Reddit and make that available for other folks to buy and use.
- ▶ 17:39 Adriel Frederick Man, from the beginning of my career, McKinsey to today at Reddit, I've been in rooms where everyone's asking the same questions about how to fix it.
- ▶ 19:46 Lenny Rachitsky There's another topic I definitely wanted to spend a little time on, which is this interesting trend that I noticed when I was looking at your LinkedIn and your background, you worked at Facebook, Lyft, Reddit.
Developing a growth model + marketplace growth strategy | Dan Hockenmaier
- ▶ 50:40 Dan Hockenmaier So I think every six months I've seen articles, somebody wrote, this is the unbundling of Reddit, the unbundling of LinkedIn, the unbundling of Facebook.
The rituals of great teams | Shishir Mehrotra, Coda, YouTube, Microsoft
- ▶ 5:56 Shishir Mehrotra So it turns out that Orange Theory has this like deep subculture that they all hang out together on Reddit and so on.
How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund
- ▶ 32:56 Ryan Hoover Like Reddit is maybe a great example where Reddit has this massive long tail of, you know, 2 times in the scene
- ▶ 52:58 Ryan Hoover Participating in subreddits, meeting a lot of people who are like really excited about some other thing.
How to sell your ideas and rise within your company | Casey Winters, Eventbrite
- ▶ 0:13 Lenny Rachitsky Pinterest, Airbnb, Tinder, Reddit, Canva, Hipcamp, Fair, Eventbrite.