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“Consistently we'll see if you don't have good link spread, fixing it has significant opportunity, typically, 25% plus opportunity, even like a hundred percent opportunity sometimes if your links are really under optimized.”

“There's a few pages that cover probably 90% of all use cases.”

“We have internal tools for things like what subtopics You need topical authority. There just aren't tools for that. So we basically built some in-house and we use that for when we're building strategies.”

“Where AI is really useful is actually all the other stuff that I talked about. So if you think about the workflow of creating content and start with, what should I be writing about? What are the subtopics? So like, 300 different keywords. What are the sub them…”

“To do SEO well, I think it needs to fit into a broader product context and a lot of what's effective in SEO is actually making core product changes.”

“You don't want a hierarchical tree structure. You actually want a very flat graph.”

“It was around 10 to 12% of content in Google search and in ChatGPT are AI generated. 90% or not.”

“Companies that we work with started in January and it started one because of more adoption, but two is because the answers became a bit more clickable. You have maps, you have shopping carousels, you have clickable cards. So I think the clickability of the ans…”

“So the strategy is find a thread that is a part of a citation that you want to show up in, say who you are, say where you work, and then give a useful piece of information, and that works really well. And that sounds simple if you're not in the growth mindset …”

“We did a study looking at thousands of questions and saw the citation overlap with Google search results was around 35% for ChatGPT and Google. So not that much perplexity was around 70%”

“We found that there's more AI generated content on the internet than human generated content. So back to the common crawl study, we looked at a 100,000 different URLs over the past five years. And then you can see this curve where AI generated is now higher th…”

“One out of 20 landing pages drive roughly 85% of all your traffic. So 19 out of 20 landing pages drive little to no traffic”

“My general suggestion is pick the one that, pick the cheapest one that does what you need. Just like keyword tracking, you can only, you know, there's not a premium version of keyword tracking. You rank number three or you don't. So pick the keyword tracker th…”