Zhang: Webflow struggles with expansion revenue after initial website creation
Jiaona Zhang · Jiaona Zhang: Why All Product Teams Should Have a Scorecard & How to Use It | E1154 · 20VC with Harry Stebbings · May 17, 2024 · at 51:06
Jiaona Zhang, former SVP of Product at Webflow, explains the SaaS growth challenge for website platforms: easy initial customer landing but difficulty expanding revenue without full-stack marketing tools.
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“Cause I think what with Webflow what was Trump was hard was that we would land very easily, but you wouldn't be able to expand. Cause they're like, oh, okay. Like I build the website. And then they're like, what else? And so you gotta get into the expansion motion. And that's where I think a lot of the money is. And so Webflow really needs to nail that.”
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