Webflow

“To date, though, Brianne's also invested in the likes of Webflow, Tandem, Lunch Club, and Girlboss, just to name a few.”

“We talked to a hundred plus over the Three plus years that people knew that we were running breakeven and started to grow and started to get some adoption.”

“We went into VC meetings and even at YC, we sort of got the advice of like, just don't mention anything about kids or Because it signals that you're not into your startup or like not going to dedicate everything”

“We probably met with 70 different firms, and it was a pretty consistent theme around, well, there's not enough traction yet, or the tool that you're building is not powerful enough for professional developers, and it's too sophisticated for sort of the Wits an…”

“And we really just tempted to, I think we went back to PG all Graham and sort of said, we only raised, we're kind of targeting a million dollars, but we only raised 350 so far. And he sort of told us this perspective is like, Hey, look, if this is like stressi…”

“Like, wow, like, we're default dead if we keep doing what we're doing, if we're not going to be able to raise something else, and that's what forced the mindset shift of, we're spending money way too fast, and we might not have this lifeline that somebody else…”

“So I can imagine five years from now, people building the next, not just MVPs, but entire software products on top of Webflow, like the next Airbnb, whatever that idea is, the next Twitter, the next product hunt, all of it.”

“There was a season of about a year where we had to, like, really work Honestly, like seven to 11 every day, including weekends with only a few breaks, just because the survival of the business depended on it. We're like literally running out of money.”

“We went over 60 K in credit card debt. We had to cash out our four on K even with like massive penalties, sell two cars.”

“Like you look at most of the companies coming out of YC, lots of different places are built on top of Webflow because you can build amazing websites with great functionality, much quicker and much easier than you could in the past.”

“A hiring mistake can cost a company to the tune of one million dollars.”

“We actually just closed the single largest deal the company has ever had over a million dollar TCV by doing this exact method.”

“Is they have their, essentially their self-serve or their lower end product cannibalize what could be their future enterprise product. We ran into that at Slack. We run into it at Webflow all the time where there has to be a huge product differentiation outsid…”

“For example, at Webflow, we have 250,000 customers every single day hosting their websites on us. It's absolutely massive.”

“We call it the 1080 10. So 10% personalization within this email needs to be about, Hey, Harry, I saw you live, you know, in London. Here's some common things that people like you struggle with. You know, I saw you were over in Finland last weekend, or whateve…”

“So something that we had at Slack that I then brought over to Webflow and created was a pregnancy support channel.”

“Cause I think what with Webflow what was Trump was hard was that we would land very easily, but you wouldn't be able to expand. Cause they're like, oh, okay. Like I build the website. And then they're like, what else? And so you gotta get into the expansion mo…”

“We decided on Webflow cause we're like, Hey, these are all the things that we need. We are not gonna spend, you know, millions of dollars because that's how much it costs. If you put like engineers on it, we're happy to spend like the 50 K with Webflow, not a …”

“When I think about marketing pages, like these, like, really important websites, your, even your main.com, I don't see a world where you need to be having your engineering teams do that anymore. I believe that that, that really will get solved by software.”

“Webflow is a bit like Shopify. They're like fucking hard. Like, I'm really sorry. I know I'm seeing your part, but Jesus, it's like not that easy.”

“But those businesses will clearly disrupt the square space and the web flows and et cetera.”

“So I think Webflow is really, really in a ton of trouble.”