Cold Outbound Emails Should Follow a 10-80-10 Personalization Structure
Maggie Hott · Maggie Hott: 3 Questions You Must Ask When Interviewing Sales Reps | 20VC #960 · 20VC with Harry Stebbings · Dec 15, 2022 · at 25:06
Maggie Hott, Director of Sales at Webflow, explains Webflow's sales outreach strategy for balancing personalization with scalable email volume.
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“We call it the 1080 10. So 10% personalization within this email needs to be about, Hey, Harry, I saw you live, you know, in London. Here's some common things that people like you struggle with. You know, I saw you were over in Finland last weekend, or whatever it might be. All right. And then I've got the 80% of content, and that's usually the very, you know, web flow or marketing speak that's written by the company. And then I close off there with this 10% of personalization, that ask for the call, that ask for that meeting, that playful closing statement.”
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