Assertion Supported
Poyar: Top PLG SaaS companies grow twice as fast as traditional SaaS
“What my team did is we studied the world's top PLG companies, companies like Datadog, Snowflake, Twilio, and HubSpot, to find out what makes them different. Now, these were companies that are growing very quickly in its scale, so twice as fast as traditional S…”
Assertion Supported
Poyar: PLG companies acquire roughly 40% of users via organic search
“When we look at how PLG companies acquire users it tends to be through organic search and SEO, that represents about 40% of new users, and then product viral loops, right, product invitations that's about 16%, and then you've got paid marketing, partnerships, …”
Assertion Supported
Poyar: Pocus built its community before launching a product
“Pocus, in the product-led sales space, is doing an amazing job at this. They even built this community before they had a product, and it enabled them to build a better product.”
Assertion Supported
Poyar: PLG Software Activation Rates Typically Range from 20% to 40%
“Now, activation rates of 20 to 40% are pretty common. That's what you should expect.”
Insight
Poyar: Activation Below 20% Signals Unreadiness for Self-Service
“If you are finding that you're below 20%, or maybe even significantly below 20%, you might need to rethink if your product is ready for a self-service offering.”
Insight
Poyar: Free Trials Drive More Efficient Revenue Than Freemium
“Freemium products tend to be better if your product increases in value over time or benefits from having more folks using it, but free trials tend to work better if you're looking for more efficient revenue generation from your user base.”
Insight
Poyar: Reverse trials use loss aversion to improve on freemium and trials
“With a reverse trial, your users land in a pro version of your product, right, with access to just about all of the advanced features, and then after a certain period of time, usually around 14 days, they downgrade to the basic free version. And that's, that a…”
Insight
Poyar: Usage-based pricing is the purest form of product-led growth
“Asking people to commit before the product usage increases friction, and it slows down adoption. So you'd rather land, show value, and expand in a kind of a natural, organic way. And usage-based pricing is essentially the purest form of Product-led growth, rig…”
Insight
Poyar: Usage-based pricing expands TAM at both ends
“TAM increases, right, because you make the product more accessible at the lower end while uncapping your upside at the higher end.”
Assertion Supported
Poyar: 60% of software firms use PLG and 91% plan to increase investment
“Three in five software companies have some form of product-led growth strategy and that's data from both the Cloud Run-Hundred and OpenViews benchmarks, and a recent survey from Gainsight found that 91% plan to increase their PLG investments, one of the only a…”
Assertion Supported
Poyar: 1,000 freemium site visitors yield roughly 60 signups and 3 paying customers
“And in a freemium model, of those thousand website visitors, you can expect about 60 will sign up for the free product. About three of them will become paying customers, and their initial starting spend is between 10 and a hundred dollars a month.”
Assertion Not publicly verifiable
Poyar: Webflow has over 100,000 community design assets in its showcase
“They have over a 100,000 design assets, and that's a great place for these folks to show off their work to get new clients, and ultimately their Webflow clients.”
Disclosure
Poyar: Growth Unhinged grew to 20k+ readers in two years with $0 ad spend
“I actually write a weekly newsletter called Growth Unhinged. It's on Substack. Ah, I don't spend any money on acquiring users, but it, the, Newsletter's grown from zero to more than 20,000 readers in two years, and it's because of the community around the cont…”
