Poyar: Top PLG SaaS companies grow twice as fast as traditional SaaS
Kyle Poyar · How to Grow Faster with $0 CAC · Oct 18, 2023 · at 2:54
This episode carries Kyle Poyar's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Kyle Poyar, growth partner at OpenView, contrasts the growth rates, net retention metrics, and valuations of top PLG leaders against traditional sales-led SaaS companies.
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“What my team did is we studied the world's top PLG companies, companies like Datadog, Snowflake, Twilio, and HubSpot, to find out what makes them different. Now, these were companies that are growing very quickly in its scale, so twice as fast as traditional SaaS companies. They see best-in-class net retention and rule of 40, which investors are increasingly looking to, and as a result, they're valued significantly higher, even in today's market.”
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