HubSpot
includes HubSpot CRM, HubSpot App Marketplace, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Website Grader, HubSpot Sales, HubSpot Service Hub, HubSpot Labs, HubSpot Sidekick, HubSpot Academy, HubSpot Connect, HubSpot Inbound and 2 more
82 statements across 55 episodes · 36 bullish · 15 bearish · 55 people on the record · first statement Feb 5, 2016 by Matthew Bellows · said 795 times in 330 episodes since 2016 · across every show →
Mentions by year, the whole family
brought up most by Nathan Latka (288), Brian Halligan (34), Neil Patel (17), David Chevalier (12), Andy Cook (12), Mike Donnelly (11), Jeroen Corthout (11), Mark Kilens (10)
tap a year for its mentions
2026 26 mentions in 4 episodes 7 per episode
- How David Chevalier Hit $15M ARR With a Chrome Extension and No Sales Team - Surfe
- How 1Mind Hit $1M in 3 Months Selling $100k AI Sales Agents
- How Allo Reached $10M Revenue With 5,000 Customers
- Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M
- every mention in 2026, scene by scene →
2025 6 mentions in 2 episodes 3 per episode
2024 33 mentions in 16 episodes 2 per episode
- $50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook
- How To Make $30,000 Instantly off a Viral Linkedin Post
- How to Double Your Company From $16m to $30m Revenue Using Multiple Product Lines with Chilipiper CEO
- Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris
- How I hit $15m ARR using 4 new growth playbooks
- The next Mailchimp? Email SaaS Hit $15m Revenue Last Month
- How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs
- 3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day
- 8 more episodes that year, every mention in 2024 →
2023 62 mentions in 23 episodes 3 per episode
- A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free
- 9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet
- How He Doubled Revenue To $2.4m Using a 5 Page Google Doc over the past 12 months
- SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
- Paragon Grew from $1m to $3m ARR Last 12 Months to Help you Connect To your customers apps faster
- How to Clone Existing Company and Hit $10k MRR In Under 6 months
- How Chaser hit $294K revenue and 3 person team in 2023
- Helping a bootstrapped founder go from Twitter only to omni-channel marketing to grow past $1M ARR
- 15 more episodes that year, every mention in 2023 →
2022 110 mentions in 53 episodes 2 per episode
- How Tettra hit $1m ARR for its internal knowledge base tool
- Zero to $800k in 5 Months, Advertising Attribution Platform Incrmntal Breaks 24 Customers
- Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
- Mobile Security SaaS Hits $1.7m ARR, Huge Profits, Growing 100% YoY
- How I Pivoted From Flat and Unhappy to $6m and High Growth
- $30k in MRR but wouldn't sell for $750k, would you?
- $25m Gong Acquisition? New Founder Hits $2m Run Rate in 5 Months
- Team Retreat Playbook: Why We Spend $2,500 per head for our SaaS team retreats
- 45 more episodes that year, every mention in 2022 →
2021 77 mentions in 40 episodes 2 per episode
- Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
- vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer
- Recruiter.com $20m ARR at $40m Market Cap: Most Under-Priced Public SaaS Ever?
- G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
- Former Top Sales Rep Will Help You Hire First SDR at Your SaaS Company for $2,500/mo
- SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
- MediaMash Raising $1.5m So You Can Own Your Audience
- Norby Is SMS and Email all in One, Raises $4m at $20m Valuation
- 32 more episodes that year, every mention in 2021 →
2020 99 mentions in 49 episodes 2 per episode
- PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
- Madwire Hits 20k Customers, $120m Revenue, and Profitable Serving SMB's. IPO next?
- RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content
- 1665 How He's Using Government Loans to Build $50k MRR Visual Communication Tool for Construction Teams
- WpBuffs Hits $100k in MRR Supporting Wordpress Sites Using Whitelabel Partners
- GeoSpiza First 3 Customers at $160k ACV For Climate Risk Software, How?
- 1622 Can You Help This Devleoper Figure Out Distribution in Recruiting Software Space?
- Tenon Hits 2m Revenue In Automated Testing Space
- 41 more episodes that year, every mention in 2020 →
2019 92 mentions in 47 episodes 2 per episode
- 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
- 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
- 1400 How he Plans to Reach Profitability in CRM space by EOY
- 1328 Can AppDirect with $245m in Funding Actually Go Public?
- 1326 Can He Combine Mailchimp, Hubspot, Zenefits at $99/mo Price Point and Win SMB's Over?
- 1491 $1k/mo Scheduling Tool Turns Down $5m Offer, would you do the same?
- 1392 $104m in ARR and Bootstrapped?!?! How?!
- 1340 She Helps Raytheon with Procurement, Passes $1m in ARR with eye on $5m
- 39 more episodes that year, every mention in 2019 →
2018 172 mentions in 45 episodes 4 per episode
- 962 Why Hubspot Spent 1000's+ Hours On Pricing
- 1116 CEO: "We're definitely too cheap"
- 1137 David Skok Matrix Partners on Hubspot Pricing Axis, Category Leaders, $100b Softbank Fund
- 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
- 1246 What the hell does "We revolutionize everything" mean?
- 1253 GetAccept Breaks 4000 Customers, Grew ARR 3x to $1.7m in ARR Last 12 Months
- 1220 How He Shields Himself from SMB Churn with 1200 Resellers, $2.3m/mo in Revenue
- 1203 SEMRush to hit $80m ARR This Year, Here's How
- 37 more episodes that year, every mention in 2018 →
2017 65 mentions in 30 episodes 2 per episode
- 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
- 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
- EP 550: Attentive Raises $150K in Portugal to Solve Sales Problem with CEO Daniel Araujo
- 888 SaaS: How To break $480k MRR by Focusing on 1 Vertical
- 717: Why Moving Her Team to Brazil Was Genius
- EP 549: Propeller CEO on Why He'll Win CRM Space After Exit to Samsung with Eric Bouck
- EP 531: $5m Note Cap Pre-Revenue? How? With ZeroApp CEO Alex Babin
- 886 SaaS: 27 Year Old Breaks $240m in Annual Revenue, Piping of the Internet
- 22 more episodes that year, every mention in 2017 →
2016 53 mentions in 21 episodes 3 per episode
- EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
- EP 324: CEO of Datanyze Shares $6m Revenue Number
- Datanyze $500k MRR, 500 Customers
- EP 389: ConceptDrop Raises $1.1M, Helps You Get Creative Work Done Quick with Phil Alexander EP389
- Technical Co-Founder Hits $35k in MRR, Won't Sell for $10m Today, EP 264: Gil Allouche
- How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
- EP 437: SaaS $10m Raised, $8m+ 2015 Revenue, The Algorithmic Mckinsey with CB Insights CEO Anand Sanwal
- EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
- 13 more episodes that year, every mention in 2016 →
Everything said about HubSpot, oldest first
Feb 5, 2016 neutral
Bellows: Marketing automation is one-to-many; sales acceleration is one-to-one
“Those people are sort of higher in the funnel, if you will.
Those are marketing automation companies, and so they focus on one-to-many marketing blasts and communications from a marketing group, and whereas we focus on the one-to-one between the salesperson a…”
Mar 7, 2016 positive
Mar 7, 2016
Oct 16, 2016 positive
Dec 20, 2016 positive
Dec 20, 2016 neutral
Apr 28, 2017 negative
Ferrara: Sales and marketing software should never have been separated
“Because I believe, Nathan, that sales and marketing should have never been split apart. Goldmine did all that in one single unit, and I think today, people don't want to go buy MailChimp to Marketo, HubSpot to Salesforce, and then go out and buy Yesware and To…”
May 28, 2017 negative
May 28, 2017 bearish
Jun 14, 2017 positive
Brinker: CRM storage trends to zero, but orchestration retains massive value
“So I think if you look at the absolute fundamental, hey, we're going to have customer records in some sort of centralized database, yes, we can say that element, you know, is going to trend towards zero, is every, You know, data infrastructure offering out the…”
Jul 11, 2017 positive
Aug 2, 2017
Jan 8, 2018
Mar 13, 2018 negative
Mar 13, 2018 neutral
Halligan: 40% of HubSpot's revenue comes through agency partners
“Roughly 60% of our revenue comes from people buying directly from us and we train them and they go off and they use HubSpot for marketing and selling. Roughly 40% buy HubSpot through an agency partner, marketing agency, sales coach, or whatever.”
Mar 13, 2018 neutral
Halligan: Company experimentation gets harder with scale despite higher value
“And the truth is when we were very small, you know, 10 employees, 20 employees, it was easy to experiment. It gets harder. Which is counterintuitive as you get bigger because you have more people and you have more things is more value to experimentation. But m…”
Mar 13, 2018
Halligan: Winning in SMB SaaS requires low CAC and 100% net retention
“Now the key is you can now build an SMB business, but you have to do two things. One, you need to keep your costs to acquire a customer under control. You can't acquire customers through Google AdWords and TV ads and stuff like that because the math just blows…”
Mar 13, 2018 neutral
Halligan: HubSpot charged a flat $250 monthly for five years
“When we first started HubSpot, it was like the model T. I don't care what color you want it as long as it's black. We had a product called HubSpot, not basic pro enterprise. It was 250 dollars a month. And that was it for the first five years of HubSpot.”
Mar 13, 2018 positive
Halligan: HubSpot uses Australia as an isolated sandbox for experiments
“Often we do this in Australia, actually, because they speak English, and it's sort of an isolated place to experiment, and we try to learn things from them, and if they work, then we apply them to the whole company, but really we want to experiment everywhere.”
Mar 13, 2018 bullish
Halligan: HubSpot lifted net revenue retention from 75% to 100%
“When we did our round with Sequoia,
Our customer retention rate was something like 70%.
What's that?
Logo.
Around 70.
I don't remember exactly.
Our revenue retention rate, including upsell, was maybe 75.
Since then, our customer logo retention rate, you…”
Mar 13, 2018 positive
Halligan: Blending low-price sales funnels improved HubSpot's LTV-to-CAC ratio
“What happened is we blend them together and our total cost to acquire is down or total lifetime values down, but the ratio is up and that's what we want. We want the return on CAC to be higher. And we're just pouring new customers in at this lower price point,…”
Mar 13, 2018 positive
Halligan: Sequoia's Pat Grady introduced HubSpot to two-axis pricing
“Then we raised our round from Sequoia, and this guy named Pat Grady at Sequoia, Sequoia, who is an expert on pricing, and he was the one who schooled us on this kind of two-axis pricing. It's like, you need a second axis around something like contacts receipts…”
Mar 13, 2018 positive
Halligan: HubSpot's sales product reduced CAC to $1,000 with $5,000 LTV
“Our old cost to acquire a customer was, let's say, 13, 14,000, Total lifetime value was maybe 55, 60,000. On the sales product, the cost to acquire was more like, you know, a thousand bucks and then 5000 dollar total lifetime value.”
Jun 14, 2018 bullish
Jul 6, 2018 bearish
Aug 14, 2018 neutral
Sep 4, 2018 neutral
Skok: HubSpot originally launched with flat $500/month pricing and no expansion axis
“So in, in HubSpot's case, we started with us with an idea that simplicity was going to be great. And so we had one price point, which was 500 bucks a month, 6000 dollars a year for every single customer, regardless of what was going on. And there was no expans…”
Nov 9, 2018 negative
Dec 22, 2018 negative
Dec 22, 2018 bullish
Dec 29, 2018 positive
Smajić: CRM partnerships drive significant inbound leads for GetAccept
“So, I mean, all the CRMs, HubSpot, Pipedrive Microsoft Dynamics we have some local here in the Nordic region that are driving a lot of leads to us. So partners has always been focused for us. It took a while to get there and to get their like interest in us. B…”
Dec 29, 2018 bullish
Feb 18, 2019 positive
Carruthers: Prefers HubSpot over Salesforce despite reporting limitations
“HubSpot. Absolutely love it. I mean, it's an interesting battle because our CMO wants to move over to Salesforce and stuff. And there's this, you know, it's got this great integration of sales and marketing. The reporting is maybe not as good as it should be, …”
Mar 12, 2019 negative
Specialized SaaS point tools are overkill for day-one startups, says Roberts
“Ultimately at the very, very early stage of a SaaS startup, most of those tools are overkill. The actual need is for relatively basic functionality as you're trying to get your business off the ground and validate that you actually have something that's worth …”
Apr 17, 2019 positive
May 25, 2019 positive
Hampson: HubSpot is not truly free, but an integrated paid suite
“Well, when you talk to HubSpot users, you find out it's not entirely free. And I think from our point of view we do see HubSpot as a significant competitor for us, but not, not because it's free, because like ourselves, it's actually a very good integrated sui…”
May 28, 2019 positive
Jun 18, 2019 neutral
Jul 4, 2019 negative
HubSpot and Infusionsoft are too difficult for small businesses to implement
“When you look at the big packages, the all-in-one solutions your companies like HubSpot, Infusionsoft, et cetera. They make really great software but it tends to be, from a small business perspective, very difficult to implement.”
Jul 31, 2019 bearish
Aug 30, 2019
Aug 30, 2019
Caputa: Databox raised $1.1M convertible note from HubSpot executives and funds
“I raised the one, I raised 1.1 million on a convertible note when I joined a bunch of the HubSpot executives put in amounts one of the existing investors put more in and then I got two other funds to put some money in.”
Aug 30, 2019 positive
Caputa: HubSpot scaled partner program by shifting agencies to recurring retainers
“Marketing agencies really struggle with cashflow because most of their business was projects web design projects, short-term SEO engagements, et cetera. And so what we did is we figured out that we could teach them to sell a set of services that they deliver o…”
Oct 5, 2019
Helgeson claims GreenRope's platform was built by just six engineers
“Well, if you consider that our product has been built by six engineers, and all of the things it can do, and you compare it to companies like HubSpot or Salesforce that have a thousand times our size, I would argue that their software is fairly better.”
Mar 25, 2020 neutral
Snyder: Marketing Automation Must Rely on Transactional Data Over Arbitrary Lead Scores
“So the transactional data is what really needs to drive your automation, and when you're just entering, you know, data, It's not really connected to something that's going to tell you like who is your best customer, right? So when we can go and use things like…”
Apr 5, 2020 negative
May 17, 2020
Boufarhat: Hopin receives around 1,000 inbound website leads daily
“I mean, I'm gonna have to take a look at this, but I think the number is close to the HubSpot form, sorry, the website form gets a lot you know, over a thousand, whereas the around a thousand a day, and the type form gets about 130 to 180 a day.”
Jul 29, 2020 positive
Jul 29, 2020 neutral
Aug 5, 2020 positive
Sep 3, 2020 positive
Sep 30, 2020
PlusThis Acquires Customers Through Marketing Consultants and Platform Marketplaces
“One is working from, with consultants, marketing automation consultants out there that are working with their clients and they become resellers either on a wholesale model or just a referral, like affiliate referral model. We also try to work directly with the…”
Feb 3, 2021 positive
Feb 21, 2021 neutral
Harris: HubSpot Lacks Built-In Loyalty Programs and SMS Marketing Segmentation
“What we created is a unique SaaS platform that helps our retail clients and cannabis manage their loyalty program, which is something HubSpot doesn't offer. And then through that loyalty program, we create a lot of different segmentation for them that they can…”
May 2, 2021 neutral
FunctionFox runs exclusively on internally built software and operational tools
“So today to run our business, we use nothing but our own internal tools. So not just FunctionFox, but we have our own SMS system, sales management system, CRM system. We do all of our own billing and tracking and anything that we need for our system we've buil…”
Oct 25, 2021 positive
Nov 10, 2021 neutral
Nov 10, 2021
Nov 10, 2021
Nov 10, 2021
Aug 18, 2022
Smith: Leon integrates with Salesforce and HubSpot to predict team burnout
“So what Leon does is we integrate into like Salesforce. We primarily work with sales teams, by the way we integrate with Salesforce and HubSpot, and then we use sentiment analysis using diagnostic surveys and whatnot. Combine that into an algorithm that gives …”
Sep 9, 2022 negative
Apr 26, 2023 negative
Suski: SEO in competitive niches is impractical for early bootstrapped startups
“Our niche was highly competitive, so we were to compete with Ahrefs, SEMrush, HubSpot, big domains, big players, so if that's the case, you will need to wait for results for a long time, like a year or so, and you'll need to invest a lot of money, and if you a…”
May 12, 2023 neutral
May 17, 2023 positive
Patel: HubSpot Website Grader is completely free, not freemium, generating leads automatically
“HubSpot greater does not cost money, or greater does not cost money. It's not freemium, it's free. It markets itself because it's a good, free product. They don't have to do anything on the marketing end. It keeps generating leads, then they sell you on someth…”
Jun 28, 2023
Oct 3, 2023 positive
Kilens gives culture carriers quarterly budgets to drive bottom-up team events
“And what we've done at AirMeets, at HubSpot, at Drift, is we've gotten people together on the team who want to be the, kind of, the life of the party of the team. So these people are empowered. I give them budget. I give them X amount of money per quarter. The…”
Oct 3, 2023
Oct 18, 2023 bullish
Poyar: Top PLG SaaS companies grow twice as fast as traditional SaaS
“What my team did is we studied the world's top PLG companies, companies like Datadog, Snowflake, Twilio, and HubSpot, to find out what makes them different. Now, these were companies that are growing very quickly in its scale, so twice as fast as traditional S…”
Jan 2, 2024 bullish
HubSpot steals Salesforce market share by starting downmarket
“I'm observing our HubSpot is taking market share away from Salesforce, and they take them from the bottom, and then from Marketo and from the other, they take them from the bottom, because when you start with a product that can serve the bottom efficiently, an…”
Apr 11, 2024
Lillia: Younium operates between CRMs and accounting software to manage subscriptions
“We typically sit between like a Salesforce and a HubSpot and a backend like a NetSuite or a QuickBooks and perhaps your own service and how to get that orchestrated and done in a good way, all the way from, you know, quoting, Dealing with the subscription over…”
Jun 13, 2024 positive
Jun 13, 2024
Lauris: Omnisend Grew Domain Authority to 88 Across 14,400 Referring Websites
“Currently we do have almost 200,000 links that refer to omniscient domain. Our main website, our blog it comes from 14.4 thousand unique websites, including like PayPal, Hubspot, Mailchimp is even quoting us. Google in the articles is quoting us. I mean, those…”
Aug 20, 2024 positive
Aug 20, 2024 positive
Denk: beehiiv Counts Netflix, HubSpot, and monday.com as Advertisers
“We have advertisers like Netflix, HubSpot, monday.com, Betterment, that are looking to reach these niche audiences of newsletters, and we help connect them so you can send a newsletter with the premium sponsor without having a sales team.”
Dec 3, 2025 positive
Pearsall: Club Caddie has captured a couple dozen leads from ChatGPT
“I know that we have now added within HubSpot is the lead source and origin source, and there's been a couple dozen this year that have come in through it. But you know, we just started tracking it within the last six, seven months.”
May 13, 2026 positive
Kahlow: An unnamed customer boosted SMB revenue 25% using 1Mind
“Fiona is set to talk to their SMB business, so when somebody asks for a demo, they engage with Fiona, she gives the demo, she qualifies, she takes them through to close, and they were able to increase their revenue by 25% in their SMB small business segment.”
May 13, 2026 bullish
Jul 23, 2026 positive
Chevalier: Surfe became #1 app on HubSpot and Pipedrive marketplaces
“HubSpot marketplace, Pipedrive marketplaces we are the number one apps here, and this in combination, so the product, the growth story, and climbing up in the marketplace listing, plus then the more strategic approach to a partnership, these two combined were …”