Bart Lorang

Co-Founder & Partner, V1.VC · 1 appearance on the record.

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founderexecutiveinvestor@bartlorang ↗LinkedIn ↗v1.vc ↗

Bart Lorang is best known as the co-founder and former longtime CEO of identity resolution and contact management platform FullContact, which was acquired by Ziff Davis in 2024. He also co-founded seed-stage venture fund V1.VC and guides leadership teams implementing the Entrepreneurial Operating System at Meritage.

14statements → 8claims → 2claims resolved → 3.79/5average certainty → 1.36/5average debate potential → 10said about them ↓

2 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 opinion · 3 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bart argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Bart Lorang: FullContact Has Raised About $50M in Venture Capital

“Full contact. We definitely fundraised. We went to venture capital route because I sort of looked at the size of the problem. I said, Whoa, this is way too big to bootstrap. That was our assessment and we've raised about fifty million dollars today.”

Bart Lorang Dec 20, 2016 ▶ 6:54 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

100% certainty 3

100% certainty 4

none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bart Lorang on measured tape to publish a rate. This says nothing about how they speak.

What they said14 What others said10 Episodes1

Everything Bart Lorang said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Lorang: Enterprise SaaS companies need $150M ARR to go public

“I think you have to be a hundred and fifty million AR right now.”

Bart Lorang Dec 20, 2016 ▶ 11:39 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Insight

Lorang: Major SaaS platforms lack intelligent contact management layers

“All the SaaS applications focus on something else as the core transaction, right? MailChimp focuses on sending emails. Salesforce focuses on sort of opportunities. NetSuite focuses on financial general ledger, and contacts are sort of like, oh, we have to have…”

Bart Lorang Dec 20, 2016 ▶ 5:30 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Not checkable as stated

Lorang: FullContact generates well over $1 million in monthly recurring revenue

“Well, we're well over seven figures.”

Bart Lorang Dec 20, 2016 ▶ 11:16 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Insight

Lorang: Sub-$1B public companies fall into an analyst dead zone

“I think you've got to be well more than a billion dollar market cap to be, and the reason is because you've got to be above a billion dollar market cap, otherwise analysts won't cover you and get sort of a dead zone.”

Bart Lorang Dec 20, 2016 ▶ 12:07 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Insight

Lorang: SaaS companies growing over 100% YoY command 8-12x revenue multiples

“So you get basically somewhere in the eight to 12 X multiplier effect on your revenues on your forward looking revenues on a pre money basis.”

Bart Lorang Dec 20, 2016 ▶ 15:26 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Not checkable as stated

Lorang: Developer access is FullContact's largest revenue stream

“So the developer access is actually our largest revenue stream. We have over 40,000 developer partners that have plugged full contact into their applications.”

Bart Lorang Dec 20, 2016 ▶ 3:17 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Disclosure

Lorang: HubSpot integrates FullContact infrastructure into its applications

“So yeah, I mean, we've got like for example, HubSpot uses us and plugs in HubSpot into full contact infrastructure to provide contact sort of the full contact information about people in the HubSpot applications.”

Bart Lorang Dec 20, 2016 ▶ 4:32 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Supported

Bart Lorang: FullContact Has Raised About $50M in Venture Capital

Bart Lorang Dec 20, 2016 ▶ 6:54 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Not checkable as stated

Lorang: FullContact has over 50,000 paying customers

“Above 50,000 customers, yes.”

Bart Lorang Dec 20, 2016 ▶ 8:53 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Not checkable as stated

Lorang: FullContact enterprise accounts pay up to $20,000 monthly

“And then we start getting into the larger developers and larger enterprise accounts that pay us anywhere from, you know, a hundred dollars a month to 20,000 dollars a month.”

Bart Lorang Dec 20, 2016 ▶ 10:23 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Not checkable as stated

Lorang: FullContact maintains under 2% gross churn and net negative churn

“So our gross turn is actually quite low. It's less than a two percent. And our net turn is actually negative. So we have expansion of our customers.”

Bart Lorang Dec 20, 2016 ▶ 12:53 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Disclosure

Lorang: FullContact's customer acquisition costs range from $50 to $60,000

“We have such a wide range. So if I look at the low end, we're willing to pay 50 dollars to acquire, you know, a premium customer. At the high end, when we talk about some enterprise accounts, we're willing to pay 50 or 60,000 dollars.”

Bart Lorang Dec 20, 2016 ▶ 13:38 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Not checkable as stated

Lorang: FullContact has grown over 100% year-over-year every year

“We've always go to over a hundred percent every year.”

Bart Lorang Dec 20, 2016 ▶ 15:23 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

Assertion Supported

Lorang: HubSpot had around $100M ARR at IPO

“Yeah, they were, no, they were, I think they were about a hundred million ARR.”

Bart Lorang Dec 20, 2016 ▶ 12:32 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang

The other half of the tape: Bart Lorang's own voice is left out of every number here. Other people bring the name up 10 times in 6 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 7 Raviv Turner 3