The Ledger

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why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Lorang: Enterprise SaaS companies need $150M ARR to go public
“I think you have to be a hundred and fifty million AR right now.”
Bart Lorang Dec 20, 2016 ▶ 11:39 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Insight
Lorang: Major SaaS platforms lack intelligent contact management layers
“All the SaaS applications focus on something else as the core transaction, right? MailChimp focuses on sending emails. Salesforce focuses on sort of opportunities. NetSuite focuses on financial general ledger, and contacts are sort of like, oh, we have to have…”
Bart Lorang Dec 20, 2016 ▶ 5:30 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not checkable as stated
Lorang: FullContact generates well over $1 million in monthly recurring revenue
“Well, we're well over seven figures.”
Bart Lorang Dec 20, 2016 ▶ 11:16 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Insight
Lorang: Sub-$1B public companies fall into an analyst dead zone
“I think you've got to be well more than a billion dollar market cap to be, and the reason is because you've got to be above a billion dollar market cap, otherwise analysts won't cover you and get sort of a dead zone.”
Bart Lorang Dec 20, 2016 ▶ 12:07 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Insight
Lorang: SaaS companies growing over 100% YoY command 8-12x revenue multiples
“So you get basically somewhere in the eight to 12 X multiplier effect on your revenues on your forward looking revenues on a pre money basis.”
Bart Lorang Dec 20, 2016 ▶ 15:26 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not checkable as stated
Lorang: Developer access is FullContact's largest revenue stream
“So the developer access is actually our largest revenue stream. We have over 40,000 developer partners that have plugged full contact into their applications.”
Bart Lorang Dec 20, 2016 ▶ 3:17 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Disclosure
Lorang: HubSpot integrates FullContact infrastructure into its applications
“So yeah, I mean, we've got like for example, HubSpot uses us and plugs in HubSpot into full contact infrastructure to provide contact sort of the full contact information about people in the HubSpot applications.”
Bart Lorang Dec 20, 2016 ▶ 4:32 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Supported
Bart Lorang: FullContact Has Raised About $50M in Venture Capital
“Full contact. We definitely fundraised. We went to venture capital route because I sort of looked at the size of the problem. I said, Whoa, this is way too big to bootstrap. That was our assessment and we've raised about fifty million dollars today.”
Bart Lorang Dec 20, 2016 ▶ 6:54 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not checkable as stated
Lorang: FullContact has over 50,000 paying customers
“Above 50,000 customers, yes.”
Bart Lorang Dec 20, 2016 ▶ 8:53 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not checkable as stated
Lorang: FullContact enterprise accounts pay up to $20,000 monthly
“And then we start getting into the larger developers and larger enterprise accounts that pay us anywhere from, you know, a hundred dollars a month to 20,000 dollars a month.”
Bart Lorang Dec 20, 2016 ▶ 10:23 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not checkable as stated
Lorang: FullContact maintains under 2% gross churn and net negative churn
“So our gross turn is actually quite low. It's less than a two percent. And our net turn is actually negative. So we have expansion of our customers.”
Bart Lorang Dec 20, 2016 ▶ 12:53 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Disclosure
Lorang: FullContact's customer acquisition costs range from $50 to $60,000
“We have such a wide range. So if I look at the low end, we're willing to pay 50 dollars to acquire, you know, a premium customer. At the high end, when we talk about some enterprise accounts, we're willing to pay 50 or 60,000 dollars.”
Bart Lorang Dec 20, 2016 ▶ 13:38 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Not checkable as stated
Lorang: FullContact has grown over 100% year-over-year every year
“We've always go to over a hundred percent every year.”
Bart Lorang Dec 20, 2016 ▶ 15:23 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Assertion Supported
Lorang: HubSpot had around $100M ARR at IPO
“Yeah, they were, no, they were, I think they were about a hundred million ARR.”
Bart Lorang Dec 20, 2016 ▶ 12:32 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
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